# AI social media post generator: a brief-to-batch workflow

[Canonical HTML page](https://gradiently.design/guide/ai-social-media-graphics)

AI can make a week of posts in the time it used to take to make one. Whether they look like your brand depends almost entirely on what you set up before you ask.

## The short version

- An AI social media post generator works best as the middle step of a workflow: a clear brief before it, and human editing after it.
- Brand consistency comes from fixing the system before generating: one background look, brand fonts and colours, and a small set of recurring layouts.
- Generating a week of posts as one batch keeps them consistent in a way that one-off requests do not.
- Every AI-made post needs a human check for invented details, spelling, contrast and platform safe zones before it is published.
- Resizing should lay each format out again for its shape rather than stretching one image.

An **AI social media post generator** can turn a short brief into finished graphics in seconds, but the good results come from a workflow, not a single prompt. Set up your brand system first, write a brief for a batch rather than a single post, generate, then edit every post and resize it properly. Skip the setup and you get attractive posts that could belong to anyone. Skip the editing and you publish the AI's mistakes.

Here is that workflow step by step, with the checks that catch the usual problems. For the manual version of batching, see [design a month of posts in one afternoon](https://gradiently.design/guide/batch-create-social-media-content).

## The workflow from brief to batch

1. **Fix your system once** Brand fonts, colours, logo files, a written voice and one background look. In Gradiently this is your brand kit and your Mark; in any tool, it is whatever the generator reads before it designs.
2. **Plan the week, not the post** List the posts you need: an announcement, a tip, a quote, a behind-the-scenes, a reminder. Decide the format for each.
3. **Write one brief for the batch** Real details: dates, prices, names, links, what each post must say. Ask for them as one set on the same look.
4. **Generate and review side by side** Lay the batch out together. Inconsistencies jump out when posts sit next to each other.
5. **Edit every post** Fix words, numbers and hierarchy by hand. This is the step that makes it yours.
6. **Resize, then export** Lay each post out again for stories, headers and other formats, check safe zones, and export.

## Set up the system before you generate

Generators are consistent when their inputs are consistent. If each request starts from scratch, each post invents its own palette, type and layout, and your feed looks like a collage. The fix is to give the tool a fixed system to work inside.

| Fix this | Why | Example |
| --- | --- | --- |
| One background look | The fastest thing people recognise in a feed | One owned gradient material on every post |
| Two fonts | Type is the second strongest signal | A display face for headlines, a text face for detail |
| A short palette | Keeps accents deliberate | A dark ink, a light ink and one accent |
| Three to five layouts | Variety within a family | Headline, quote, list, announcement, question |
| A written voice | Stops the AI writing like everyone else | Plain and warm; never shouty; always name the origin |

The five fixed inputs that make a generator produce a recognisable feed.

Writing the voice and rules so a tool can follow them is a skill of its own; [brand guidelines for AI](https://gradiently.design/guide/brand-guidelines-for-ai) covers it. And for how short on-image lines should be, see [writing copy for visuals](https://gradiently.design/guide/writing-copy-for-visuals).

## What a consistent batch looks like

A good batch is a family: different layouts and jobs, same material, same type, same voice. You should be able to cover the words and still tell the posts belong together.

A portrait announcement post for an autumn menu on a warm living gradient

Monday: the announcement.

A portrait tip post about grinding coffee on the same living gradient as the announcement

Wednesday: a tip. Different layout, same material and type.

Keep the words few and large. A post is seen at thumbnail size for a fraction of a second before anyone decides to stop; a headline of three to seven words has a far better chance than a paragraph.

## What to check in every AI-made post

### Common AI mistakes

- Invented dates, prices or addresses
- Misspelled or garbled words in generated images
- Low contrast where text crosses a bright area
- Key words under platform buttons or captions
- Too many words for a thumbnail

### The check

- Compare every detail with your brief
- Read every word aloud, slowly
- Check contrast at phone size
- Keep words inside each format's safe area
- Cut the headline to its one idea

Also write alt text for each image when you post it, describing what it says, not just what it looks like. Screen reader users and search both benefit.

## Resizing for every platform

Most weeks need more than one shape: portrait posts for the feed, stories, perhaps a LinkedIn or X version. Stretching or cropping one image breaks the layout. Lay each format out again for its shape instead; [one look, every size](https://gradiently.design/guide/one-look-every-size) explains how.

- Instagram post: 1080 × 1350
- Story & Reel: 1080 × 1920
- LinkedIn post: 1200 × 1200
- X post: 1600 × 900
- Pinterest pin: 1000 × 1500

A typical week's formats, drawn to scale. Full list in [social media image sizes](https://gradiently.design/guide/social-media-image-sizes).

## Doing it in Gradiently

In Gradiently, the system lives in your brand kit and your Mark, the living gradient every design wears, and the Designer reads both before it makes anything. Ask it for *six posts for our launch week, one system* and it makes the set beside your design; ask for *the same idea in every size* to lay one out for other formats. Everything it makes opens in the Studio for you to edit, and the Mark makes room for your words so text stays readable. You can also drive the same tools from your own assistant over MCP. [Working with the Designer](https://gradiently.design/guide/designer-ai-guide) has the details.

## FAQ

### What is the best way to use an AI social media post generator?

Set up your brand system first, write one brief for a batch of posts, generate them together, then edit every post by hand and resize each format properly.

### How do I keep AI-made posts on brand?

Fix the inputs: one background look, two brand fonts, a short palette, a few recurring layouts and a written voice. Generate posts as a set rather than one at a time.

### What should I check before posting AI graphics?

Check every date, price and name against your brief, read every word, test contrast at phone size, keep text inside safe zones, and add alt text.

### Can AI resize my posts for other platforms?

Yes, if it lays each format out again for its shape. Stretching or cropping one image usually breaks the layout.