# Cleaning business marketing: flyers and posts that get calls

[Canonical HTML page](https://gradiently.design/guide/cleaning-business-marketing)

People hire a cleaner when they are tired, busy or moving out, and they call the one whose number they can find. Here is how to design the flyer, the offer and the posts that put yours in front of them.

## The short version

- Cleaning business marketing works when it answers three questions instantly: what you clean, where you work and how to book.
- An A5 flyer is 148 by 210 mm, which is 1748×2480 pixels at 300 dpi, and should be designed with 3 mm of bleed on every edge.
- A specific first booking offer, such as a free extra task, gives people a reason to call now rather than keep the flyer for later.
- Real reviews from named neighbourhoods build more trust than any claim a cleaning company makes about itself.
- Fresh, light colours with one strong dark for text look clean and stay readable on both paper and phone screens.

The **cleaning business marketing** that gets calls is simple and local: a flyer through the right doors, a clear first booking offer, real reviews from nearby streets and a fresh, consistent look on every post. People rarely shop around for long. They call the cleaner whose number is on the fridge or at the top of their feed when the moment comes, so your job is to be easy to remember and easier to book.

## How to design a cleaning business flyer

A flyer gets a few seconds at the doormat before it goes on the fridge or in the recycling. Design it to be understood in that time. Read from top to bottom, it should answer what, where, why you and how to book, in that order.

1. **The headline says what you clean** "Weekly home cleaning in Headingley" beats "Sparkle and Shine". Put the service and the area in the largest words.
2. **Three short reasons to choose you** Insured, same cleaner every visit, your own products or ours. Three lines, no paragraphs.
3. **One first booking offer** A reason to call this week, with an end date so it doesn't wait in a drawer.
4. **One review with a first name and area** "Sarah, Meanwood" is believable. Ask permission and quote it exactly.
5. **The phone number, large** Big enough to read from across the kitchen, plus a QR code to your booking page or WhatsApp.

A portrait A5 cleaning flyer reading Weekly home cleaning in Headingley and Meanwood with a phone number

An A5 flyer: the service and area first, three reasons, then a phone number big enough to read from across a kitchen.

## A5 flyer size, bleed and print settings

| Setting | Value |
| --- | --- |
| A5 flyer | 148×210 mm, 1748×2480 px at 300 dpi |
| Bleed | 3 mm on every edge, background running to it |
| Safe margin | Keep text at least 5 mm inside the trim |
| File | Print PDF with bleed and crop marks |
| Paper | A thicker matt or silk stock feels more trustworthy than thin gloss |

The settings most local printers ask for. Check with yours before you send the file.

[Bleed and margins](https://gradiently.design/guide/bleed-and-margins) explains why the background must run past the trim, and [flyer design](https://gradiently.design/guide/flyer-design) covers layout for other sizes. If you also leave cards with clients, a [business card](https://gradiently.design/guide/business-card-design) at 1050×600 pixels in the same look keeps everything tied together.

## Cleaning offers that give people a reason to call

An offer works when it is specific, easy to understand and ends on a date. For a cleaning business, extras often work better than discounts, because they show off a service the customer may book again and they don't train people to wait for a cheaper price.

- **Free oven clean** with your first deep clean, booked by the end of the month.
- **Inside the fridge on us** for new weekly clients.
- **Refer a neighbour**, and you both get an extra hour on your next visit.
- **End of tenancy checklist**: a free printable list with every booking, so tenants know what landlords check.
- **Spring clean slots**: a limited run of deep cleans, posted in March with the dates left.

A portrait offer post for a free oven clean with a first deep clean, booked by 31 March

The offer as a feed post: what you get, who it is for, when it ends.

A vertical story offering three deep clean slots on Thursday and Friday this week

A story for the gaps in your week. Specific slots fill faster than general availability.

## Testimonials and before and after cleaning posts

Trust is the whole sale. You are being handed a key. A short review, set in your brand type with the client's first name and area, does more than any line you write about yourself. Collect them in a highlight and repeat the best ones every few weeks. For deep cleans and end of tenancy jobs, before and after photos taken from the same spot show the work plainly; keep personal items, addresses and faces out of the frame.

A square review card quoting a client from Meanwood saying she came home and just sat down

A review card in your own look. Short, human and quoted exactly, with permission.

[Testimonial post design](https://gradiently.design/guide/testimonial-post-design) has more layouts, and [before and after posts](https://gradiently.design/guide/before-and-after-post) shows how to keep comparisons fair.

## Fresh colours for a cleaning company brand

Cleaning brands lean towards light blues and greens because they read as fresh and hygienic, which is exactly why so many look alike. Keep the freshness but choose a less common shade, and pair it with one strong dark colour for text so the phone number is always readable.

- Fresh mint: `linear-gradient(160deg, #f4fbf8 0%, #c9efe0 55%, #7fd3b6 100%)`
- Clean sky blue: `linear-gradient(170deg, #f5fafe 0%, #cfe6f7 50%, #8cc2ea 100%)`
- Lemon zest: `linear-gradient(150deg, #fffdf2 0%, #fbf0b8 55%, #f1d769 100%)`
- Deep eucalyptus: `radial-gradient(circle at 75% 20%, #2f8c84 0%, #17423f 55%, #0c2321 100%)`

Three light grounds that feel fresh on paper and screen, and one deep green for offers and covers.

Use the light grounds for flyers and everyday posts with dark text, and the deep one sparingly so your offers stand out. [Brand colour ideas](https://gradiently.design/guide/brand-color-ideas) has more combinations if mint is taken on your patch.

## How to make a cleaning flyer for every neighbourhood

Flyers that name the street or area feel personal, but making ten versions by hand is tedious. In Gradiently, [bulk create](https://gradiently.design/guide/bulk-create-from-spreadsheet) (Pro) takes one flyer and a spreadsheet of areas, reviews and phone numbers and makes a version for each row, which you review before the pages are created. Every version wears the same Mark, and the Mark calms behind the words so the headline and number stay readable. Pro also resizes the design to a Facebook post, a story and a [Google Business post](https://gradiently.design/guide/google-business-post-size) in one step.

## FAQ

### What should be on a cleaning business flyer?

The service and area as the headline, three short reasons to choose you, one offer with an end date, one review and a large phone number or QR code.

### What size is an A5 cleaning flyer in pixels?

1748×2480 pixels at 300 dpi, which is 148×210 mm. Add 3 mm of bleed on every edge for printing.

### What is a good offer for a new cleaning business?

A specific extra, such as a free oven or fridge clean with a first booking, with a clear end date, usually works better than a general discount.

### What colours are best for a cleaning company?

Fresh light shades such as mint, sky or lemon with one strong dark colour for text. Choose a less common shade than local competitors.

### What should a cleaning business post on social media?

Reviews, before and after photos of deep cleans, open slots this week, offers, and simple cleaning tips in a consistent look.