# Construction company marketing: job site to social feed [Canonical HTML page](https://gradiently.design/guide/construction-company-marketing) A builder's best marketing is already happening on site every day. The job is to capture it in a steady rhythm, and to make the van, the sign board and the post look like the same firm. ## The short version - Effective construction company marketing turns everyday site progress into a regular series of posts that prove you finish what you start. - Numbered progress updates from the same viewpoint each week are among the most convincing posts a builder can make. - Hiring posts should name the trade, the area, the pay structure if you can share it, and how to apply in one step. - Safety posts work best when they show your own people and standards rather than generic warnings. - Vans, site boards, hoardings, quotes and social posts should share one colour, one typeface and one logo position, because local clients see all of them. Good **construction company marketing** starts on the job site. Clients hire builders they trust to turn up, stay on schedule and leave a clean finish, and the most convincing proof is a steady record of real projects moving forward. Photograph progress from the same spot each week, post it as a numbered series, add hiring and safety posts in the same look, and make sure the van, the site board and the feed are recognisably one firm. ## A weekly posting rhythm for a construction company Site teams are busy, so the plan has to be simple enough to survive a wet Tuesday. Three posts a week is plenty, and each one comes from something that already happened. | Day | Post | Where it comes from | | --- | --- | --- | | Monday | Progress update, week number | Photo from the fixed viewpoint on Friday | | Wednesday | Trade or detail close up | A brickie's corner, a steel connection, a finished kitchen joint | | Friday | People, safety or hiring | Toolbox talk, new starter, open role | | Project end | Completion carousel | Before, three progress shots, finished, client review | A rhythm that a site manager can keep with a phone and ten minutes a week. ## Project update posts from the job site The single most persuasive thing a builder can show is time passing. Pick a viewpoint on day one, from a neighbour's side of the fence, a scaffold corner or the street, and shoot from exactly there every Friday. Over a few months the series becomes a time lapse that sells your reliability better than any claim. 1. **Fix the viewpoint** Mark it with paint or note a landmark. Same height, same lens, landscape or portrait every time. 2. **Ask the client first** Agree in writing that you can post the project, and whether to show the street or house number. Many prefer you don't. 3. **Number the weeks** "Week 6: first floor joists in" tells the story at a glance and makes people come back for week 7. 4. **Keep the frame identical** Same layout, same type, same corner for the logo on every update, so the only thing changing is the building. 5. **Finish with the reveal** A completion carousel that runs from the empty plot to the handover, with one line from the client if they are happy to give it. A portrait update card reading Week 6, joists in, for a kitchen extension that is on programme A weekly update card that sits before the site photo in a carousel. The matching card reading Week 14, handed over, fourteen weeks from footings to keys The same frame at completion. Repetition is what makes the series look professional. [Before and after posts](https://gradiently.design/guide/before-and-after-post) covers the completion carousel, and [behind the scenes content](https://gradiently.design/guide/behind-the-scenes-content) has ideas for the quieter weeks. ## Construction hiring posts that get applications Good tradespeople are hard to find, and plenty of them hear about roles through Facebook, LinkedIn and word of mouth rather than job boards. A hiring post needs to answer the questions a good tradesperson asks before they message: which trade, where, how steady, how paid and how to apply. Leave out "rockstar" language and say it plainly. A portrait hiring post for two carpenters in Bristol and Bath with year round work Trade, area, what makes the job good, then a caption that explains how to apply in one step. Repost the role as a story with a link, and pin it to the top of your profile while it is open. [We're hiring stories](https://gradiently.design/guide/we-are-hiring-story) and [recruiter hiring posts](https://gradiently.design/guide/recruiter-hiring-posts) have more layouts. ## Construction safety posts that show your standards Clients, main contractors and future staff all want to see that you run a safe site. Generic warning graphics do little. Show your own people doing it properly: the morning briefing, a tidy and fenced site, new starters on their induction, a team member finishing a first aid course. Keep any safety information accurate and in line with your own policies and local regulations. ### Avoid - Clip art hazard signs and stock hard hats - Photos of your own team without proper kit - Jokey posts about near misses - Claims you can't back up with records ### Do - Your crew at the morning toolbox talk - A clean, fenced, well signed site - Congratulations on new tickets and courses - A short, accurate tip in your own brand frame ## Construction company branding: van, site board and feed A local builder's brand lives on vans, site boards, hoardings, hi vis jackets, quotes and invoices long before anyone visits your page. When those look like five different firms, the business looks smaller than it is. Choose one strong colour, one typeface and one logo position, and use them everywhere. - Slate navy: #14202b - Plant yellow: #f2b233 - Render white: #e9e6df - Steel grey: #7d8790 A palette that works on a van side, a site board and a phone: a dark ground, one bold accent that reads from across the street, a light and a mid grey. Strong contrast matters more for a builder than for most brands, because a van is read at a distance and in all weathers. Test your colours as a phone thumbnail and from across a car park. [Colour contrast and accessibility](https://gradiently.design/guide/color-contrast-accessibility) explains the numbers behind it. - Instagram post 1080×1350: 1080 × 1350 - Facebook cover 1640×624: 1640 × 624 - LinkedIn post 1200×1200: 1200 × 1200 - Google Business post 1200×900: 1200 × 900 - A4 site notice 2480×3508: 2480 × 3508 The digital and print sizes a building firm uses most. Vans and hoardings are custom sizes measured on the vehicle or site. For the van and hoarding, ask your signwriter for the exact panel sizes and design to them. Gradiently accepts custom sizes from 200 to 8,000 pixels, so a long hoarding banner can wear the same background and type as your posts. With Pro, the print PDF export adds bleed and crop marks for the printer, and one post resizes from Instagram to Facebook to LinkedIn in a single step. For local reviews and enquiries, keep your [Google Business posts](https://gradiently.design/guide/google-business-post-size) in the same look. ## FAQ ### What should a construction company post on social media? Weekly progress updates from a fixed viewpoint, trade details, completion carousels, team and safety posts, hiring posts and client reviews. ### Which social media is best for construction companies? Facebook and Google Business are strong for local homeowners, LinkedIn for commercial clients and recruiting, and Instagram for showing finished work. ### How do I write a construction hiring post? Name the trade and area, say what makes the job good, include pay structure if you can, and give one simple way to apply. ### Do I need permission to post photos of a client's project? Ask the client first and agree whether you can show the street, house number or their family. Many are happy to be featured if asked. ### How do I keep my construction brand consistent? Use one colour, one typeface and one logo position on vans, site boards, quotes and posts, and design each item at its real size.