# Dance studio marketing: recitals, classes and term posts [Canonical HTML page](https://gradiently.design/guide/dance-studio-marketing) A dance studio sells to two audiences at once: the dancers who want to move and the parents who book, pay and drive. The posts that work speak to both, on the rhythm of the school year. ## The short version - Dance studio marketing follows the school year, with the biggest pushes before each new term and before the recital. - Parents make most booking decisions for younger dancers, so posts need ages, levels, days, times and how to book. - A timetable graphic reads best when it is split by day, with age group and level on every class. - A recital poster works best at A3 for the studio door and as a 1080×1350 post and a 1080×1920 story for social. - One consistent background and type style across every post makes a studio recognisable before anyone reads its name. Good **dance studio marketing** runs on the calendar parents already live by. Push enrolment three to four weeks before each school term starts, keep a timetable graphic that answers every booking question, build excitement for the recital for a month before the show, and fill the quiet weeks with the studio's everyday life. Make all of it in one recognisable look, so a parent scrolling past knows it is you before they read a word. ## The dance studio marketing year Posting evenly all year wastes energy, because demand is not even. Families decide in a few windows, usually just before a term starts and again after the recital, when children are still glowing from the stage. Plan your posts around those moments and use the gaps for culture and community. A simple [content calendar](https://gradiently.design/guide/social-media-content-calendar) keeps it from becoming a scramble. | When | Main job | Posts that do it | | --- | --- | --- | | 4 weeks before term | Fill classes | Enrolment open, new class launches, free trial week | | First 2 weeks of term | Settle and retain | Timetable reminder, what to wear, meet the teachers | | Mid term | Show the culture | Class moments, student milestones, exam results | | 6 weeks before recital | Sell tickets | Save the date, poster reveal, costume teasers | | Recital week and after | Celebrate and rebook | Thank you post, photo galleries, early enrolment for next term | A studio year in five beats. The week after a recital is often the easiest moment to rebook a family. ## Enrolment and new term posts that parents act on An enrolment post has one job: get a parent to tap through and book. That means the facts a parent checks before they commit, in the order they check them. Lead with the age group or style, then the day and time, then how to book. Leave the poetry for the caption. - **Style and age:** "Ballet for ages 4 to 6" beats "Tiny Dancers" on its own. - **Day and time:** "Saturdays, 9:30am" is the line that decides it. - **Level:** beginner, intermediate or by audition, so nobody books the wrong class. - **Trial:** if you offer a trial class, say so in the design, not only in the caption. - **How to book:** a short web address or "Link in bio" at the bottom. A portrait dance studio post announcing that spring term enrolment is open for ballet, tap and jazz, ages 4 to 16 The feed post: the term, the styles, the ages and the start date. A vertical story inviting children aged 9 to 13 to try a new Thursday street dance class for free The story: one new class, one offer, room below for a link sticker. ## Timetable graphics people can actually read The timetable is the most saved and screenshotted thing a studio posts, and usually the hardest to read. Squeezing a whole week into one square makes every class tiny. Split it instead: one page per day as a [carousel](https://gradiently.design/guide/instagram-carousel-design), or one page for juniors and one for seniors. Every row needs the same four facts in the same order. ```text MONDAY 4:00pm Pre ballet Ages 3 to 4 Studio 1 4:45pm Ballet Grade 1 Ages 5 to 7 Studio 1 5:30pm Tap Ages 7 to 10 Studio 2 6:15pm Contemporary Ages 11+ Studio 1 7:15pm Adult beginners Adults Studio 2 ``` One day, one page. Time, class, age and room in fixed columns, so a parent finds their child's slot in seconds. 1. **Keep the timetable as a spreadsheet** Times change every term. Edit the sheet, not the artwork, and rebuild the pages from it. 2. **Generate one page per day** With Gradiently Pro, [bulk create](https://gradiently.design/guide/bulk-create-from-spreadsheet) turns a CSV of classes into one page per row in your studio's look, so one row per day gives you a page per day, and one Undo clears the batch if you spot a mistake. 3. **Pin it** Pin the timetable to your profile at the start of each term and post it as a story on the first Monday. 4. **Print the same thing** An A4 copy at reception, 2480×3508 pixels at 300 dpi, saves you answering the same question twenty times a week. ## Dance recital posters and ticket posts The recital is the studio's annual show, and the poster should feel like one. Families stick it on the fridge, grandparents photograph it, and it hangs in the studio window for weeks. Design it first at print size, then rebuild it for social rather than stretching one image. [Poster design](https://gradiently.design/guide/poster-design) covers the principles; the specifics for a show are the show name, the date and time, the venue and how to buy tickets. - A3 poster: 3508 × 4961 - A5 flyer: 1748 × 2480 - Feed post 4:5: 1080 × 1350 - Story 9:16: 1080 × 1920 A recital set to scale: the window poster, the flyer for book bags, the feed post and the story. A portrait recital poster for a dance studio summer showcase called Into the Light, with two show times and the venue A recital poster on social: the show title large, every booking fact in one detail line. Then pace the reveal. Save the date six weeks out, the poster at four, a costume or rehearsal teaser each week, and a "last tickets" story in the final days. After the show, a thank you post with the date next term opens for enrolment catches families at their proudest. > **Photo permission comes first** Most of your dancers are children. Keep a written record of which families have agreed to photos online, and when in doubt use a design without faces: words, the studio name and a strong background do the job. ## A look that belongs to the studio Dance studio feeds tend to look alike: pink script for ballet, neon for hip hop, a different template every week. A studio that sticks to one colour world and one type style looks established and calm, which is exactly what a parent choosing where to send their child wants to feel. Choose a family of colours that suits your main style and keep it. - Ballet: blush to plum: `linear-gradient(160deg, #fbe7ec 0%, #e9b7c6 50%, #8a4a63 100%)` - Street: night to amber: `linear-gradient(150deg, #111827 0%, #4c1d95 55%, #f59e0b 100%)` - Contemporary: air to deep blue: `radial-gradient(circle at 30% 25%, #e0f2fe 0%, #7dd3fc 40%, #1e3a8a 100%)` - Latin: warm cream to red: `linear-gradient(170deg, #fff7ed 0%, #fb923c 55%, #b91c1c 100%)` Four colour worlds for four kinds of studio. Pick one and use it on everything, from timetable to recital poster. Photos of dancers are your best material, but they come from different rooms under different lights. Tinting them in your studio's colours, as covered in [photo duotone](https://gradiently.design/guide/photo-duotone-in-mark-colours), makes a phone snap from class sit beside a professional recital shot. For words over those photos, [text over image](https://gradiently.design/guide/text-over-image) shows how to keep them readable. If you want a background no other studio in town can use, a claimed Gradiently Mark is yours alone, and the [yoga studio branding](https://gradiently.design/guide/yoga-studio-branding) guide shows the same idea for a neighbouring kind of class business. ## FAQ ### When should a dance studio advertise enrolment? Start three to four weeks before each school term and post again in the first week of term. The week after a recital is another strong moment to rebook families. ### What should be on a dance class flyer? The style, the age group, the level, the day and time, any trial offer and how to book. Put the facts in the design and the story in the caption. ### What size should a dance recital poster be? A3 at 3508×4961 pixels is a good print size for windows and noticeboards. For social, make a 1080×1350 feed post and a 1080×1920 story from the same design. ### How do I make a dance timetable easy to read? Split it by day, keep the same columns on every row (time, class, age, room) and post it as a carousel rather than one crowded square. ### Can I post photos of child dancers on social media? Only with the family's written permission. Keep a record of who has agreed, and use designs without faces when you are unsure.