# Martial arts marketing: classes, belts, kids and events [Canonical HTML page](https://gradiently.design/guide/martial-arts-gym-marketing) A martial arts school grows through students who stay and parents who trust you. The marketing that works celebrates progress, makes the timetable obvious and speaks plainly to the people deciding. ## The short version - Martial arts marketing works best when it celebrates student progress, makes the timetable easy to find and offers a simple first step such as a trial class. - Belt grading posts get shared widely, because students and families are sharing their own achievement. - Kids class marketing should speak to parents about safety, confidence and structure, and only show children whose parents have given consent. - A class timetable should be pinned, saved as a highlight and printed, and updated in the same design every term. - Using the belt colours of your own style as accents gives a club a palette that means something to its students. Good **martial arts marketing** does three things: it makes the timetable impossible to miss, it celebrates every student's progress, and it gives newcomers one easy first step, usually a trial class. Belt gradings, competition results and kids classes supply most of the content, and students and parents share it because it is about them. Keep one strong, consistent look and your club becomes recognisable across the feed, the noticeboard and the school gate. ## The martial arts class timetable post The question every club is asked most is when. Answer it with one timetable design that you pin to the top of your profile, save as a story highlight, print for the dojo wall and update each term in exactly the same layout. When the design never changes, people learn where to look. | Day | Class | Time | Ages | | --- | --- | --- | --- | | Monday | Little Ninjas | 4.30 to 5.15pm | 4 to 6 | | Monday | Juniors | 5.30 to 6.30pm | 7 to 12 | | Tuesday | Adults, all levels | 7 to 8.30pm | 16+ | | Thursday | Juniors | 5.30 to 6.30pm | 7 to 12 | | Thursday | Adults, sparring | 7 to 8.30pm | 16+, coloured belts | | Saturday | Family class | 10 to 11am | Parents and children together | A sample weekly timetable. Group by day, show ages clearly and mark which classes suit complete beginners. A portrait timetable post for a martial arts school's autumn term, listing class groups and free trial classes The timetable as a pinned post. Same layout every term, only the dates and classes change. Print the same design as an [A4 poster](https://gradiently.design/guide/poster-size-guide) for the dojo and local noticeboards at schools, libraries and community centres. A QR code that opens your booking form turns a noticeboard into an enquiry. ## Belt promotion posts students actually share A grading is a big day for a student and their family, and a post that marks it is one they will share with everyone they know. That is warm, local reach you could never pay for. Make a belt promotion template once and use it after every grading. - White belt: #f4f2ec - Yellow belt: #f2c230 - Orange belt: #e8792b - Green belt: #3a8f4b - Blue belt: #2459a6 - Purple belt: #6a3d9a - Brown belt: #6b4226 - Black belt: #141414 Belt colours make a natural accent set. Use your own style's order, since karate, taekwondo, judo and jiu jitsu grade differently. Keep the background and type of the template fixed, and change only a small accent to match the new belt. The post stays recognisably yours, and each student's colour still feels personal. A portrait post congratulating a student named Amira on promotion to green belt A single student promotion post, shared with their family's permission. A portrait grading roundup post announcing 14 new belts at the summer grading A grading roundup for the whole club, followed by a carousel of group photos. Gradings are also a moment for printed certificates. [Certificate design](https://gradiently.design/guide/certificate-design) covers layout, and if you grade a lot of students at once, Gradiently's bulk create (Pro) can make one certificate per student from a spreadsheet of names, belts and dates, with every version shown for review before it is created. ## Kids martial arts class marketing that reassures parents With kids classes, the child wants to go and the parent decides. Speak to the parent. They want to know the class is safe, well run, and good for confidence, focus and fitness. They also want to know the practical things: how long, what to wear, how to try it, and whether they can watch. ### Avoid - Posting children without written parental consent - Fight photos and aggressive language for kids classes - Hiding coach qualifications and safeguarding checks - Full names and school uniforms in photos ### Do - A consent option on every membership form - Focus, respect, confidence, and having fun - Coach profiles with first aid and safeguarding listed - First names only, with permission, and no school logos A vertical story telling parents their child's first Little Ninjas class is free, Mondays at 4.30pm A trial class story written for parents: who it is for, when, what to bring, and that they can stay. Back to school in September and the new year in January are when parents look for activities, so put the trial class front and centre then. [Back to school posts](https://gradiently.design/guide/back-to-school-posts) has more ideas for that window, and [kids business branding](https://gradiently.design/guide/kids-business-branding) covers tone for young audiences. ## Events, competitions and seminars Competitions, open days, guest instructor seminars and summer camps give your feed peaks between the steady weekly posts. Announce each one a month ahead, post a countdown in the final week, then share results and photos the day after while the energy is high. Results posts should celebrate effort as well as medals, so every competitor feels included. 1. **Four weeks out: the announcement** Date, place, who can enter or attend, and how to sign up. One clear post plus a Facebook event. 2. **One week out: the countdown** A story each day with one practical detail: weigh in times, what to bring, where to park. 3. **The day: stories only** Quick clips and photos, with consent. No pressure to design anything on the day. 4. **The day after: the results** A results carousel and a thank you to coaches, referees and parents who drove. ## Sizes for a martial arts club - Instagram post 1080×1350: 1080 × 1350 - Story 1080×1920: 1080 × 1920 - Facebook event cover 1920×1005: 1920 × 1005 - A4 poster 2480×3508: 2480 × 3508 Feed, stories, event covers for parents on Facebook, and an A4 poster for noticeboards. Many parents live on Facebook, while teens and adult students are on Instagram, so the same post often needs two or three sizes. In Gradiently you design the timetable or grading post once on your club's background and, with Pro, resize it to every format in one step; the background keeps names and times readable by calming behind the words. [Sports club graphics](https://gradiently.design/guide/sports-club-graphics) and [gym marketing design](https://gradiently.design/guide/gym-marketing-design) have more ideas for clubs. ## FAQ ### How do I market a martial arts school? Make the timetable easy to find, celebrate gradings and results, offer a simple trial class, and keep one consistent look across social media, posters and flyers. ### What should a martial arts gym post on social media? The timetable, belt promotions, competition results, coach profiles, kids class information for parents, events and short technique clips. ### Can I post photos of children from my martial arts classes? Only with written consent from a parent or guardian. Use first names only and avoid school uniforms or anything that identifies where a child lives or studies. ### When is the best time to advertise kids martial arts classes? September, when school starts, and January, when families set new routines, are when many parents look for new activities. ### How do I make a belt promotion post? Use one fixed template with the student's first name and new belt, change a small accent to the belt colour, and share it with the family's permission.