# Media kits for creators: what to include and how to design one

[Canonical HTML page](https://gradiently.design/guide/media-kit-design)

A brand manager opens your media kit with one question: is this creator right for us? Answer it in three or four pages, with numbers you can prove and a look that feels like your channel.

## The short version

- A creator media kit is a short document, usually three to five pages, that helps brands decide whether to work with you.
- A media kit should include an introduction, your audience, your stats, past work, what you offer and how to get in touch.
- Only include numbers you can show from your platform analytics, and date them so brands know they are current.
- Many creators list their packages without fixed rates and quote each brand individually, which keeps the kit accurate for longer.
- A media kit should look like your channel, using the same colours, type and backgrounds your audience already recognises.

A **media kit** for a creator is a short PDF, usually three to five pages, that tells a brand who you are, who your audience is, what you make and how to work with you. It should include a clear introduction, audience details, dated stats from your own analytics, examples of past work, the kinds of collaboration you offer and your contact details. Keep it short enough to read in two minutes and designed so it looks unmistakably like your channel.

## What to include in a media kit

Think of the kit as answers to the questions a brand manager is already asking. Each page answers one of them. If a page does not answer a question they have, cut it.

| Page | The brand is asking | What to show |
| --- | --- | --- |
| Introduction | Who is this? | Name, handle, a photo, one sentence on what you make and for whom |
| Audience | Are these our customers? | Age range, top countries or cities, interests, from your analytics |
| Stats | Will anyone see it? | Followers per platform, typical reach or views, engagement, with the date |
| Past work | Can they deliver? | Three to six collaborations, with what you made and what happened |
| Offer | What can we buy? | Packages: posts, stories, videos, usage rights, bundles |
| Contact | How do we start? | Email, website, and how far ahead you book |

Six questions, six sections. Small creators can fit them on three pages; established ones may use five.

## Stats: show what you can prove

Brands often ask for screenshots from your analytics, so every number in the kit should match what Instagram, TikTok, YouTube or your newsletter platform shows. Rounding is fine; inflating is not. Add a line like "Figures from platform analytics, updated March" and refresh the kit every month or two.

### Weak

- Follower count alone
- A best ever post presented as typical
- Numbers with no date
- Every platform you have ever joined
- Vague claims like "highly engaged audience"

### Strong

- Followers plus typical reach or views per post
- Averages over the last 30 or 90 days
- A clear "as of" date on the stats page
- Only the platforms you actively post on
- Audience age, location and interests from analytics

> **Small numbers are fine** A niche audience that trusts you can be worth more to the right brand than a large general one. Say clearly who your audience is and what they care about, and let a well matched brand do the maths.

## Rates: list what you offer, quote the price

Printing fixed rates in a kit you send to everyone has two problems: the numbers go stale as you grow, and they ignore the things that really change a price, such as usage rights, exclusivity, deadlines and the number of revisions. Many creators list packages with what each includes and end with "rates on request" or "tailored quote within 48 hours". Others prefer a separate rate card sent after the first reply. Either is fine; what matters is that the offer is easy to understand.

- **Name each package** so it is easy to refer to in an email: Single post, Story set, Launch bundle.
- **Say what is included:** formats, number of frames or minutes, captions, one round of edits.
- **List the extras** brands often ask for: usage rights for ads, whitelisting, exclusivity, raw footage.
- **State your lead time:** how many weeks ahead you book and when content is delivered.

## How to design a media kit that looks like you

A brand is hiring you partly for your look. If your feed is moody and dark, a bright pastel template undercuts you; if your channel is playful, a stiff corporate layout does the same. The kit belongs to the same family as your [YouTube thumbnails](https://gradiently.design/guide/youtube-thumbnail-design) and covers. Use the colours, type and backgrounds your audience already recognises. [Creator branding](https://gradiently.design/guide/creator-branding) covers building that look in the first place.

The first page of a food creator's media kit introducing Priya, her handle and her niche on a warm gradient background

The introduction page: name, handle and one sentence that tells a brand exactly what you make.

A media kit page listing collaboration packages for a food creator, on the same background as the introduction

The offer page: named packages and what each includes, with a quote on request.

1. **Pick a page size** A4 or US Letter portrait reads well as a PDF on a laptop. A 1080×1350 portrait page works if brands will mostly open it on a phone.
2. **Use your channel's background** The same colour field or gradient you use in thumbnails and covers, so the kit feels like your content.
3. **Lead with a face** One good photo of you on the first page. Brands are choosing a person.
4. **Make numbers big and few** Three or four key stats set large, with the date beneath. Everything else goes smaller.
5. **Show the work** Real thumbnails or frames from past collaborations, each with one line on the result. For a product led niche, the pacing ideas in [lookbook design](https://gradiently.design/guide/lookbook-design) help here.
6. **Finish with one call to action** An email address set large enough to read without zooming, and a link to your website.

- A4 page 2480×3508: 2480 × 3508
- Letter page 2550×3300: 2550 × 3300
- Phone page 1080×1350: 1080 × 1350

Three good page shapes for a media kit, drawn to scale.

In Gradiently, your Mark is the background on your thumbnails, covers and media kit alike, with type that stays readable on every page, and the Designer can draft the kit's words in your brand kit's voice and lay out each page. [Gradiently for creators](https://gradiently.design/guide/gradiently-for-creators) shows the whole setup, and [personal branding](https://gradiently.design/guide/personal-branding) helps with the bigger picture.

## FAQ

### What should be in a creator media kit?

An introduction, your audience, dated stats, examples of past work, the packages you offer and your contact details.

### How long should a media kit be?

Three to five pages. A brand manager should be able to read it in about two minutes.

### Should I put my rates in my media kit?

You can, but many creators list packages and quote each brand individually, because usage rights, exclusivity and deadlines change the price.

### How often should I update my media kit?

Every month or two, or whenever your numbers change noticeably. Always show the date your stats were taken.

### Do I need a media kit with a small following?

Yes. A clear kit that explains a specific audience helps small creators win brands that suit them.