# Small business Instagram ideas: 40 posts for when you're stuck [Canonical HTML page](https://gradiently.design/guide/small-business-instagram) Every small business hits the same wall: you know you should post, and you have no idea what. Here are forty ideas that work for shops, studios, cafés and services, and a way to make them look like you. ## The short version - Most small business Instagram ideas fall into eight groups: behind the scenes, products, customers, helpful tips, people, community, news and seasonal moments. - A simple weekly mix of one product post, one helpful post, one people or behind the scenes post and one story series is enough to stay visible. - Customer stories and reviews, shared with permission, are among the most persuasive posts a small business can make. - A consistent background, palette and type make a small business recognisable in the feed before anyone reads its name. - The Instagram portrait post size is 1080×1350 pixels and stories are 1080×1920. When you run out of **small business Instagram ideas**, go back to eight reliable sources: what happens behind the scenes, what you sell, who buys it, what you know, who works with you, where you are, what is new and what season it is. Below are forty specific posts drawn from those eight, each one usable this week in a shop, a studio, a café or a service business. After the list there is a weekly mix to follow and a few rules that make every post look like it came from the same business. ## Behind the scenes People buy from people. Showing how the work happens builds trust faster than any product shot, and it costs nothing to photograph. 1. Opening up: the first ten minutes of your day. 2. A delivery arriving, and what you do with it. 3. The step most customers never see, explained in one line. 4. Your workspace before and after a busy day. 5. A mistake you made and what you changed because of it. ## Products and services 1. Your best seller, and the reason people come back for it. 2. One product, three ways to use it, as a carousel. 3. A new arrival with its price and where to find it. 4. This or that: two products side by side, asking followers to vote. 5. What a service actually includes, step by step. 6. The thing you are proudest of making, even if it sells slowly. A portrait Instagram post announcing a linen tote is back in stock from Saturday A product post with the news as the headline and the detail people need underneath. A vertical Instagram story asking Oat or almond, with space for a poll sticker A this or that story, with room underneath for a poll sticker. ## Customers and proof A happy customer says what you cannot say about yourself. Always ask before sharing someone's words, photo or name. [Testimonial post design](https://gradiently.design/guide/testimonial-post-design) has layouts that make reviews look considered rather than screenshotted. 1. A review, set as a quote card, with the customer's first name if they agree. 2. A customer's photo of your product in their home, shared with permission. 3. A before and after from a real job. 4. The question a customer asked this week, and your answer. 5. A thank you post when you pass a milestone, crediting the people who got you there. A quote card reading Best sourdough on the high street, credited to a regular customer A review as a quote card: the customer's words large, their first name small, your background behind it. ## Helpful tips and expertise Helpful posts get saved and shared, which puts you in front of people who have never heard of you. Teach something small that your customers genuinely want to know. 1. How to care for what you sell, in five steps. 2. A common mistake customers make, and the easy fix. 3. A myth in your trade, corrected. 4. Your answers to the five questions you hear most. [FAQ posts](https://gradiently.design/guide/faq-post) shows how to lay them out. 5. A simple checklist for choosing well, even if they buy elsewhere. ## People 1. Meet the owner: why you started, in three sentences. 2. A team member's favourite thing you sell. 3. A supplier or maker you work with, and why you chose them. 4. A day in the life of someone on the team. 5. Welcome to a new starter, with their permission. ## Community and local 1. Your favourite neighbouring business, and a reason to visit. 2. A local event you are part of, with the date and place. 3. How to find you: a short story of the walk from the station. 4. A cause you support and what you actually do for it. 5. Your street or town through the seasons. ## News, offers and seasonal moments Keep these to a minority of your posts, or the feed turns into adverts. When you do post them, make the key fact, the date or the change, impossible to miss. 1. New opening hours, clearly dated. 2. A countdown to a launch, an open day or a sale. 3. Your anniversary, with a photo from the first year. 4. A seasonal product or service, with when it ends. 5. Holiday closures and last order dates. 6. A recap of the past month in four photos. 7. A thank you for [Small Business Saturday](https://gradiently.design/guide/small-business-saturday) or a similar local day. 8. A plain announcement of something you have stopped doing, and why. 9. A sneak peek of what is coming next month. ## A weekly mix that keeps you visible You do not need to post every day. A steady rhythm you can keep beats bursts followed by silence. This mix takes a couple of hours a week, especially if you design several posts in one sitting. [A social media content calendar](https://gradiently.design/guide/social-media-content-calendar) helps you plan a month at once. | Day | Post | Ideas from | | --- | --- | --- | | Monday | Something helpful | Tips and expertise | | Wednesday | A product or service | Products and services | | Friday | People or behind the scenes | People, behind the scenes, customers | | Through the week | Two or three stories | Polls, news, community | Three feed posts and a few stories a week. Swap in news or seasonal posts when you have them. - Portrait post 1080×1350: 1080 × 1350 - Square post 1080×1080: 1080 × 1080 - Story 1080×1920: 1080 × 1920 The three Instagram sizes a small business needs. Portrait takes the most room in the feed. More detail in [Instagram post size](https://gradiently.design/guide/instagram-post-size). ## Make every post look like your business Ideas get you posting; consistency gets you remembered. When someone scrolls past, they should know it is you before they read your name. That comes from repeating a few choices, not from each post being clever. [Small business branding](https://gradiently.design/guide/small-business-branding) covers the identity itself. ### Avoid - A different template and font every week - Trendy colours that have nothing to do with you - Text dropped on busy photos where it cannot be read - Only offers and sales posts ### Do - One background, one palette, two fonts - Colours that match your shop, packaging or sign - Words placed where the background is calm - A mix of helpful, human and product posts In Gradiently, templates for posts, stories and menus wear your own background, Auto ink keeps every line readable without boxes or shadows, and a brand kit holds your logo, colours and fonts so nothing drifts. When you are stuck, the Designer can take an idea from this list, ask a couple of questions and write and lay out the post in your voice. [Gradiently for small business](https://gradiently.design/guide/gradiently-for-small-business) shows the whole workflow. ## FAQ ### What should a small business post on Instagram? A mix of behind the scenes, products or services, customer reviews, helpful tips, the people in the business, local community posts and occasional news or offers. ### How often should a small business post on Instagram? A steady rhythm you can keep matters more than volume. Three feed posts and a few stories a week is a realistic target for most small businesses. ### What size should small business Instagram posts be? 1080×1350 pixels for portrait feed posts, 1080×1080 for square posts and 1080×1920 for stories and Reels. ### How do I make my small business Instagram look consistent? Use one background or palette, two fonts and the same layouts for recurring posts, and place text where the background is calm enough to read. ### Can I share customer photos and reviews? Yes, with their permission. Ask before using anyone's words, photo or name, and credit them the way they prefer.