# Supplement brand marketing: bold, honest product visuals [Canonical HTML page](https://gradiently.design/guide/supplement-brand-design) Supplement shelves and feeds are loud, and the rules on what you can claim are strict. The brands that last look bold and say less, more precisely. ## The short version - Supplement brand marketing is regulated: health claims usually need approved wording or a required disclaimer, depending on the country. - A good supplement product post shows the product, names what it is and states one supported benefit in plain words. - Ingredient cards should list each ingredient with its amount per serving and, where relevant, its share of the daily reference intake. - A colour code by product line lets a supplement range look bold and consistent while each product stays easy to recognise. - Before and after images, cure language and invented testimonials are the fastest way for a supplement brand to lose trust and attract regulators. Strong **supplement brand marketing** pairs bold visuals with careful words. The design can be as confident as you like: saturated colour, big type, a striking background. The claims cannot. In most countries supplement health claims are regulated, so every post, card and label should name the product, state one benefit you are allowed to state, and show exactly what is inside. Brands that get this balance right look premium and trustworthy at once, which is rare in a crowded category. ## Claims first: what supplement marketing can say Check the words before you design anything. In the UK and EU, food supplements can generally only use health claims from the authorised register, in wording close to the approved text. In the US, structure and function claims must be truthful and carry the FDA disclaimer on the label. Rules differ elsewhere, change over time and are enforced on social posts too, so check with your regulator or a specialist before publishing. ### Avoid - "Cures anxiety" or any disease claim - "Clinically proven" without a study you can cite - Before and after photos implying results - Testimonials you wrote or edited - "Boosts immunity" in markets that do not authorise it ### Do - Use authorised wording where it exists - State the amount: "200 mg magnesium per serving" - Show the product and its ingredients clearly - Quote real reviews, with permission, about taste or routine - Keep a record of the source for every claim > **This is not legal advice** Claims rules vary by country and product. Treat the examples here as a design guide, and have the words checked by someone who knows your market before you print or post. ## Supplement social media posts without hype A supplement post has to work in a fast scroll. Lead with the product name and form, add one supported line, and let the colour and the pack do the shouting. Facts like serving size and testing are more persuasive than adjectives, because they can be checked. A portrait product post for magnesium glycinate capsules in a night range, with dose and serving instructions A product post with facts instead of hype: name and form, amount, how to take it. The bold background does the attention work. - Name the form, such as capsule, powder or gummy, so people know what they are buying. - Give the dose and serving in numbers. - Use one benefit line at most, in the wording your market allows. - Show the real pack, lit well. [Product photo backgrounds](https://gradiently.design/guide/product-photo-backgrounds) covers settings that make packs look premium. - Mention independent testing only if it is true and you can name it. ## Ingredient cards people actually read Ingredient cards are where an honest brand earns trust. One card per product, or one per key ingredient in a carousel, shows exactly what is in each serving and why. Keep the structure fixed so customers learn to read it, and make the numbers the largest thing after the ingredient name. | Ingredient | Per serving | % reference intake | Why it is there | | --- | --- | --- | --- | | Magnesium (as glycinate) | 200 mg | 53% | Contributes to normal muscle function | | Vitamin B6 | 1.4 mg | 100% | Contributes to the reduction of tiredness and fatigue | | Capsule shell | Plant cellulose | Not applicable | Suitable for vegans | An example ingredient card structure. The benefit lines follow authorised EU wording for these nutrients; check the current register and your own market before using them. A portrait ingredient card listing magnesium 200 mg, vitamin B6 1.4 mg and a plant capsule The ingredient card as a carousel slide. Make one per product in the same layout; [infographic design](https://gradiently.design/guide/infographic-design) has more layouts for data. ## A bold colour system for a supplement range Many supplement brands default to clinical white and green, which makes them hard to tell apart. A range looks bolder and easier to shop when each product line has its own colour, all of a similar strength, on a shared dark or light ground. Customers learn that the deep indigo pack is the night range and reorder without reading the label. - Night indigo: #2b2a6b - Morning amber: #f2a541 - Gut green: #2f9e7a - Active coral: #e05d5d - Carbon ground: #121417 - Label white: #f5f3ee A range colour code: four line colours of similar strength, a dark ground for posts and an off white for labels and type. The background is where a supplement brand can be unmistakable without saying anything risky. A Gradiently Mark gives the range a moving, textured surface that no competitor can export with once you claim it, and each line's colour can sit on top of that one shared look. [Color psychology](https://gradiently.design/guide/color-psychology) explains why certain hues read as calm or energetic, though your own consistency matters more than any single colour's meaning. ## Supplement marketing image sizes - Shopify product image: 2048 × 2048 - Shopify hero banner: 1920 × 1080 - Instagram post 4:5: 1080 × 1350 - Story and Reel: 1080 × 1920 - Pinterest pin: 1000 × 1500 The core formats for a direct to consumer supplement brand, to scale. Design the post first, then resize. With a range of products, the work multiplies fast. On Gradiently Pro, bulk create turns a spreadsheet of products, ingredients and doses into a full set of ingredient cards from one page, and resizing to every size in one step makes the store, feed and story versions. The Designer can draft captions in your brand kit's voice, but have every claim it writes checked like any other copy. For neighbouring categories, see [skincare brand design](https://gradiently.design/guide/skincare-brand-design) and [ecommerce social media](https://gradiently.design/guide/ecommerce-social-media). ## FAQ ### What claims can a supplement brand make in marketing? It depends on the country. In the UK and EU, supplements generally use health claims from the authorised register; in the US, structure and function claims must be truthful and carry the FDA disclaimer on the label. ### What should a supplement ingredient card show? Each ingredient, its amount per serving, its share of the daily reference intake where one exists, and a short, permitted line on why it is included. ### How do I make supplement branding stand out? Give each product line its own colour of similar strength on a shared ground, use a distinctive background instead of clinical white, and keep the layout identical across the range. ### Can supplement brands use before and after photos? They are risky, because they imply results that are hard to substantiate and are restricted in many markets and on many ad platforms. Show the product, ingredients and routine instead. ### What size should supplement product images be? 2048×2048 pixels suits Shopify product images, 1080×1350 suits Instagram feed posts and 1080×1920 suits stories and Reels.