# Theatre poster design: shows, seasons and ticket posts [Canonical HTML page](https://gradiently.design/guide/theatre-poster-design) A theatre poster has to sum up a whole production in one image and a few words, then keep selling it for the entire run. Here is how to design one, and the season of posts that grows from it. ## The short version - Theatre poster design starts with one visual idea that captures the play, not a summary of its plot. - A theatre poster needs the title, the company or writer, the venue, the dates and how to book, in that order of size. - A3 at 3508×4961 pixels is a common poster size for foyers and noticeboards, and an A5 flyer at 1748×2480 pixels is the usual handout. - Cast announcements, season posts and ticket reminders should reuse the poster's colour, type and image so the production stays recognisable. - A season of several shows reads as one programme when every poster shares a layout and each show has its own colour. Strong **theatre poster design** rests on one idea: a single image or treatment that captures the feeling of the play, with the title set large enough to read across a foyer. Below it sits a tidy billing block, writer, company, venue, dates and box office, in a clear order of size. Design it at print size first, then build the cast announcements, social posts and ticket reminders from the same artwork, so the production looks like itself everywhere for the whole run. ## What a theatre poster has to say Theatre posters carry more required words than most posters, and that is where they go wrong. The fix is a strict hierarchy. Decide the sizes once and stick to them across every version. 1. **The title**, biggest by far. It is the thing people will search for. 2. **The writer or adaptation credit**, "by" or "adapted from", smaller but clear. 3. **The company and venue**, which tell people where and what kind of night it is. 4. **The dates**, run as "12 to 28 February" plus previews or press night if they matter. 5. **How to book**, the box office web address or number, plus a QR code on print. 6. **The billing block** at the bottom for funders, director, designers and logos, in the smallest size. > **Contracts can dictate type sizes** In professional theatre, billing for writers, stars and rights holders is often set by contract, sometimes as a percentage of the title's size. Ask the producer for the billing requirements before you start, not after the poster is approved. ## One idea, not the whole plot The great theatre posters work like a good first line: they set a mood and raise a question. Trying to show the plot, the setting and every character produces a crowded poster that says nothing. Find the one image, colour or contrast at the heart of the production and let it fill the page. ### Crowded - A collage of every main character - A stock photo of a stage with curtains - Five fonts to suggest the period - Every review and logo on the front - Small title fighting a busy image ### Clear - One image or colour that carries the mood - A treatment that hints at the world of the play - One display face for the title, one plain face for facts - One real review line, added once reviews land - Title large enough to read from across the room When there is no photography yet, which is common months before rehearsals, colour and type can carry the whole idea. A storm of deep greens for a shipwreck comedy, a bruised violet for a family tragedy. [Display fonts](https://gradiently.design/guide/display-fonts) has title faces with real character, and [lettering treatments](https://gradiently.design/guide/lettering-treatments) shows how an inline or extruded title can feel like a theatre front. A portrait theatre poster for a new play called The Lighthouse Keeper with the writer, dates and venue The print poster at A4. Mood, title, writer, dates and venue; the billing block lives at the foot. A vertical story version of the theatre poster for The Lighthouse Keeper, announcing tickets on sale The same artwork rebuilt as a story, with the billing block dropped and the booking line raised. ## Theatre poster sizes for print and social Ask the venue which frames it has before you design; foyers, noticeboards and outdoor sites each take different sizes. If the venue uses a frame not listed here, ask for its exact size and design at that size at 300 dpi. The [poster size guide](https://gradiently.design/guide/poster-size-guide) covers the rest, and [print bleed](https://gradiently.design/guide/bleed-and-margins) explains the extra edge the printer needs. | Format | Pixels | Use | | --- | --- | --- | | A3 poster | 3508×4961 | Foyer frames, noticeboards, shop windows | | 18×24 in poster | 5400×7200 | US venues and larger frames | | A5 flyer | 1748×2480 | Leaflet racks, programme inserts | | Instagram post | 1080×1350 | Poster reveal, cast, reviews | | Story | 1080×1920 | Countdowns, last tickets | | Facebook event cover | 1920×1005 | One event per run or per performance | Print sizes at 300 dpi and social sizes from one production. Wide event covers need the title rebuilt, not cropped. ## Cast announcements Cast announcements travel further than most production posts, because every actor shares their own. Make one cast card design and repeat it: headshot, name, role, and the show's title and colour. Post them one a day, or as a carousel with the full company on the last slide. A portrait cast announcement for The Lighthouse Keeper introducing the actor playing Arthur A cast card in the poster's world. Swap the name and role for each actor and nothing else. For a large company, keep the cast list in a spreadsheet with name, role and headshot columns. With Gradiently Pro, [bulk create](https://gradiently.design/guide/bulk-create-from-spreadsheet) connects those columns to the cast card and makes every version at once, so you review twenty cards instead of building twenty cards. ## Season brochures and season posts A venue or company announcing a season has a different problem: five or six productions that must look like one programme and like five distinct nights out. Fix the layout, typeface and logo position for the season, then give each show its own colour. The season brochure, the website and every social post then follow the same system. [Brochure design](https://gradiently.design/guide/brochure-design) covers the folded print piece. - Autumn: sea and lamplight: `linear-gradient(170deg, #0f2a2e 0%, #1d6b6b 55%, #e8d9a8 100%)` - Winter: velvet rose: `radial-gradient(circle at 30% 30%, #f9a8d4 0%, #9d174d 50%, #2a0a1a 100%)` - Spring: footlight amber: `linear-gradient(160deg, #fef3c7 0%, #f59e0b 50%, #7c2d12 100%)` - Summer: midsummer night: `linear-gradient(150deg, #1e1b4b 0%, #6d28d9 55%, #c4b5fd 100%)` One colour per production across a season. The shared layout says "this theatre"; the colour says "this show". ## Ticket posts through the run Selling does not stop on press night. Plan a sequence: on sale, previews, opening, reviews as they arrive, a half way reminder, and final week. Every post should reuse the poster so audiences recognise it in a second. [Countdown posts](https://gradiently.design/guide/countdown-post-design) work well in the last ten days, and a "final week" story is often the push that fills the last houses. A vertical story announcing the final week of The Lighthouse Keeper, with the last performance date A final week story. Same title treatment, same colour, one urgent line. In Gradiently, a claimed Mark gives a production a background nobody else can use, and with Pro the poster resizes into the post, story and event cover in one step, then exports as a print PDF with bleed and crop marks for the printer. ## FAQ ### What should be on a theatre poster? The title, the writer or company, the venue, the dates and how to book, with a billing block for credits and funders at the bottom. ### What size is a theatre poster? A3, 3508×4961 pixels at 300 dpi, is common for foyers and noticeboards in the UK and Europe. US venues often use 18×24 inches, 5400×7200 pixels. ### How do you design a theatre poster without production photos? Build it from one strong colour idea and a characterful title treatment. Many posters are designed before rehearsals start, so type and colour often carry the mood. ### How do I make a season of theatre posters look consistent? Fix the layout, typeface and logo position for the whole season, and give each production its own colour. ### When should I post cast announcements? After casting is confirmed and the actors have agreed, usually a few weeks before rehearsals. One a day keeps interest up and gives each actor a post to share.