# Tutoring business marketing: flyers and posts that fill schedules [Canonical HTML page](https://gradiently.design/guide/tutor-marketing) Tutoring is local, seasonal and built on trust. The marketing that works reflects all three: a flyer where parents actually look, a clear card for each subject, and posts that arrive when families are deciding. ## The short version - Tutoring business marketing works best locally: school noticeboards, community groups, a Google Business profile and word of mouth. - A tutoring flyer should state the subjects and levels, the format, the area or online option, and one easy way to get in touch. - One card per subject, in a shared layout with a colour code, makes a tutor's offer easy to scan and share. - Testimonials should be real, used with permission and specific about the change, never invented or exaggerated. - Tutoring demand follows the school year, so posts should be timed to the start of term, mock exams and the run up to exams. Effective **tutoring business marketing** is local, specific and timed to the school year. Parents find tutors through noticeboards, school gate conversations, community groups and a quick search, so the job of your graphics is to make your offer instantly clear in each of those places: which subjects, which levels, in person or online, and how to book. Pair that with a few honest testimonials and posts that land when families are deciding, and a timetable can fill without paid ads. ## Where tutoring clients actually come from | Channel | What to make | Size | | --- | --- | --- | | Library, café and school noticeboards | A5 flyer | 1748×2480 | | Local Facebook and community groups | Portrait post | 1080×1350 | | Google Business profile | Business post | 1200×900 | | Instagram and WhatsApp status | Story | 1080×1920 | | Parents' group chats | Square subject card | 1080×1080 | Five places local tutoring enquiries often start, and the format to make for each. [Google Business post size](https://gradiently.design/guide/google-business-post-size) has more on that format. ## How to design a tutoring flyer A flyer on a noticeboard competes with lost cats and yoga classes. It wins by being readable from a step away: the subject and level as the headline, then who you are in one line, then how to reach you. Leave out the life story. The general rules are in [flyer design](https://gradiently.design/guide/flyer-design); for tutors, these matter most. An A5 flyer advertising a GCSE Maths tutor in Didsbury with places for spring term and a booking line An A5 tutoring flyer: subject, level and area in the headline, credibility in one line, one way to book. - **Subject, level and place in the headline.** "GCSE Maths tutor in Didsbury" matches how parents think and search. - **One line of credibility.** Qualified teacher, examiner experience, or years tutoring. Only what is true. - **Format.** In person, online, or both; one to one or small groups. - **One way to book.** A QR code to a booking page or a single phone number. Tear off strips still work on noticeboards. - **Availability.** "Places for spring term" is both honest and quietly urgent. Make the same flyer as a 1080×1350 post for local groups and a 1200×900 Google Business post, keeping the headline word for word. A parent who saw the paper version on Monday and the post on Thursday should feel they have met you twice. Swap in a fresh flyer each term with the new availability line, so regulars at the library notice that something has changed and look again. ## Tutoring social media posts: one card per subject If you teach several subjects, a single post listing all of them gets skimmed. A card per subject, in one shared layout, works better: parents share the one that matches their child, and each card can carry its own detail. Give each subject a colour from one family so the set looks related but stays easy to tell apart. - Maths navy: #1d3b6e - Biology teal: #2f8f83 - Chemistry violet: #6c4bb4 - English brick: #c8553d - Languages gold: #e0a526 - Paper: #f6f3ec A subject colour code: five colours of similar depth, so no subject looks more important than another, plus paper for space. A square subject card for GCSE Maths tutoring listing algebra, geometry and exam technique A square subject card for maths, ready for a parents' group chat. A matching square subject card for A level Chemistry tutoring in a different colour The same layout for chemistry, on a companion Mark so the set is related but distinct. If you have a list of subjects, levels and times in a spreadsheet, Gradiently's bulk create on Pro turns one card into the whole set: connect the columns to the card's text, review each version, and create them in one go. [Bulk create from a spreadsheet](https://gradiently.design/guide/bulk-create-from-spreadsheet) shows the steps. ## Tutor testimonials parents believe A parent recommending you is the strongest marketing a tutor has, and a testimonial post is how that recommendation travels further. Make it specific and real. "Great tutor" says nothing; a line about a child's confidence or a change in how they approach homework says a lot. [Testimonial post design](https://gradiently.design/guide/testimonial-post-design) covers layouts in more depth. A portrait testimonial post with the quote She actually asks to do maths now, attributed to a parent of a Year 9 student An example testimonial layout: the quote is the design, the attribution stays general to protect the family's privacy. ### Avoid - Inventing or polishing quotes - Naming a child or their school without permission - Promising grades or results - Screenshots of private messages ### Do - Ask parents for a line and permission to share it - Attribute generally, such as "Parent of a Year 11 student" - Describe confidence, habits and progress honestly - Retype the words cleanly into your template ## Timing tutoring marketing to the school year Families look for tutors at predictable moments. Post more at those points and less in between. This calendar follows the school year in England; shift it for your own system. | When | What families are thinking | What to post | | --- | --- | --- | | Late August to September | New year, new start | Places available, subject cards | | November to January | Mock exams and reports | Exam technique tips, spring term places | | February to April | Exams are getting close | Revision sessions, Easter intensives | | May and June | Exam season | Encouragement, short tips, next year's waiting list | | July | Summer and transition | Summer catch up, booking for September | A simple year of tutoring posts. [Back to school posts](https://gradiently.design/guide/back-to-school-posts) has ideas for the busiest month. Keep the look identical through the year so parents recognise you on the third sighting. If you also run classes for younger children, [children's business branding](https://gradiently.design/guide/kids-business-branding) covers the playful side, and [teacher classroom graphics](https://gradiently.design/guide/teacher-classroom-graphics) has ideas for resources you can share as goodwill. ## FAQ ### How do I get tutoring clients without paid ads? Put a clear flyer on local noticeboards, post in community groups, keep a Google Business profile up to date and ask happy parents for permission to share a testimonial. ### What should a tutoring flyer include? The subject, level and area in the headline, one line of credibility, the format, your availability and a single way to book, such as a QR code or phone number. ### What size should a tutoring flyer be? A5 (1748×2480 pixels at 300 dpi) fits most noticeboards. Use 1080×1350 for the same flyer in community groups. ### Can I share testimonials from students' parents? Yes, with their permission. Keep the attribution general, such as parent of a Year 11 student, and never name a child or school without consent. ### When is the best time to advertise tutoring? The start of the school year, around mock exams and in the months before exams are the busiest times for families looking for tutors.