# Job announcement posts: new hire and promotion graphics [Canonical HTML page](https://gradiently.design/guide/we-are-hiring-story) Welcoming someone in public is one of the warmest things a business can post, and one of the easiest to get stiff. Here is what to say, how to lay it out, and how to keep every welcome looking like the same team. ## The short version - A job announcement post introduces a new hire or a promotion with four facts: the person's name, their role, when they start and one detail that makes them human. - The portrait size of 1080×1350 works on LinkedIn, Instagram, Facebook and Threads, so one design covers most feeds. - A promotion post should credit the work that earned it, not just the new title. - Using one template for every welcome makes a growing team look like one team, even when the headshots come from different phones. - Always ask the person before posting their name, photo or role, and let them read the caption first. A **job announcement post** tells your audience who has joined or moved up, in what role, and why that is good news. The best ones carry four things: the person's name, their job title, a start date and one specific human detail, set in a layout that matches every other welcome you post. It is a different job from advertising a vacancy, which is covered in [hiring post design](https://gradiently.design/guide/recruiter-hiring-posts). This page is about the moment after: the hello. ## What a job announcement post needs to say People scroll past announcements that read like a press release. They stop for a face, a name and a reason to care. Keep the graphic to the facts and let the caption carry the warmth. - **Name**, as the person likes to be called. - **Role**, in plain words. "Head of Pastry" beats "Senior Culinary Associate II". - **When**: "Starting Monday" or "Joined in September". - **One human detail**: where they came from, what they will look after, the thing they are known for. - **Where to say hello**: their handle, the shop they work at, the desk customers will meet them at. A portrait welcome post reading Say hello to Priya, with Head of Pastry, starting Monday underneath Name first, role and timing underneath. Everything else belongs in the caption. ## New hire announcement layouts that work Three layouts cover nearly every welcome. Pick one and keep it, because the repetition is what makes your team posts recognisable in a feed. | Layout | Best for | What goes on it | | --- | --- | --- | | Name card | Any hire, no photo needed | Large name, role, start date | | Portrait and name | Customer facing roles | Headshot cropped to a circle or arch, name, role | | Quote card | Senior or well known hires | A short line from them, their name and role underneath | A name card is the safest default: it works even when the person would rather not share a photo. A portrait feed post welcoming Tomás as the new Lead Designer from 7 October The feed version at 1080×1350, for LinkedIn and Instagram. The same welcome for Tomás as a vertical story with the words centred The same welcome as a 1080×1920 story, words kept in the middle band. If you use a headshot, crop it into a simple shape and give it plenty of room. Photos from different phones rarely match, so tinting each one in the same two colours, a duotone, makes a row of very different pictures look like a set. If the name sits over the photo, [make text readable on photos](https://gradiently.design/guide/readable-text-on-photos) shows how to keep it clear without a heavy box. ## Promotion announcement posts A promotion post is a thank you as much as an announcement. Customers like seeing that people grow inside a business, and the person promoted will share it. Lead with the new title, then say what earned it. ### Avoid - Only the new job title, nothing about the person - Corporate language nobody outside the company uses - A different design from your other team posts - Announcing before the person has told their family ### Do - Name the work behind it: "ran the Saturday kitchen for two years" - Say what changes for customers, if anything - Reuse your welcome template with a new eyebrow - Agree the date and wording with them first A square post announcing Sam as the new Head Chef, with a line about four years on the pass A square LinkedIn post at 1200×1200. The detail line credits the work, not just the title. ## Captions for a new team member announcement Write the caption in your own voice and keep it short. Two to four sentences is plenty. These starting points can be copied and changed: ```text New hire Please welcome Priya, our new Head of Pastry. She spent six years baking in Lisbon and starts with us on Monday. Come and say hello at the counter. Promotion Big news from the kitchen: Sam is our new Head Chef. He has run the Saturday service for four years and the new autumn menu is his. Congratulations, Sam. Small team, first hire We are not just two of us any more. Meet Ali, who joins as our first studio manager and will be the voice on the end of every email. ``` Swap in your own names and details. The specific detail is the part people remember. > **Ask first** Get the person's permission before you post their name, photo or role, and let them read the caption. Some people have good reasons not to be visible online, and a welcome should never be a surprise to the person being welcomed. ## Job announcement post sizes Design the portrait version first, since it works across most feeds, then make a story version for Instagram and a square for anywhere that prefers it. For more on LinkedIn specifically, see [LinkedIn post design](https://gradiently.design/guide/linkedin-post-design). - Portrait post 1080×1350: 1080 × 1350 - LinkedIn square 1200×1200: 1200 × 1200 - Story 1080×1920: 1080 × 1920 Three sizes cover LinkedIn, Instagram, Facebook and Threads. On the story, keep words out of the top and bottom 250 pixels. ## Keeping every welcome post consistent The first welcome post is easy. The tenth, made by someone else in a hurry, is where teams drift. Set the system up once. 1. **Make one template** Fix the layout, the background, the fonts and where the name sits. Only the words and photo change. 2. **Decide the eyebrows** "New to the team" for hires, "Congratulations" for promotions, "Ten years with us" for anniversaries. Same design, different first line. 3. **Treat every photo the same way** Same crop shape, same tint, same size. Consistency in the photos matters more than their quality. 4. **Keep the words readable on every background** Names vary in length, so test a long one. [Text on a gradient](https://gradiently.design/guide/text-on-gradient) covers contrast across a changing background. 5. **Batch seasonal starts** If several people join at once, make the posts together so they go out as a set. In Gradiently, a welcome template sits on your Mark, so the background is yours and nobody else's, and the Mark moves its calmest area behind the words whatever length the name is. Photos can be cropped into circles or arches and tinted in the Mark's colours, and with Pro you can make every size in one step or [bulk create from a spreadsheet](https://gradiently.design/guide/bulk-create-from-spreadsheet) when a whole intake starts on the same day. For other kinds of news, [announcement post design](https://gradiently.design/guide/announcement-post-design) uses the same principles. ## FAQ ### What should a new hire announcement include? The person's name, their role, when they start and one human detail, such as where they came from or what they will look after. Add where customers can meet them if the role is public facing. ### What size should a job announcement post be? 1080×1350 works on LinkedIn, Instagram, Facebook and Threads feeds. Add a 1080×1920 version for stories and 1200×1200 if you prefer square on LinkedIn. ### How do I announce a promotion on social media? Lead with the person's name and new title, then credit the work that earned it in one line. Agree the wording and date with them before posting. ### Do I need permission to post about a new employee? Ask them first. Get their agreement to share their name, photo and role, and let them read the caption before it goes out. ### Should a welcome post include a photo? It helps for customer facing roles, but a name card without a photo works well and respects people who prefer not to be pictured.