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Making/September 5, 2026/4 min read

One look, every size: designing for fourteen formats

A square post, a vertical story and a three-to-one banner are different problems. A good system solves each on its own terms.

Independent by design
Every size.
Design, words and the space between.
Gradiently · @gradiently

Stretching a square design into a banner is the fastest way to make it look wrong. The words end up too small, the texture distorts, and the margins stop making sense.

Independent by design
Same you, every size.
Design, words and the space between.
Gradiently · @gradiently
A header is its own layout: wide margins, smaller type, room to breathe.

Gradiently’s templates are functions of shape. An announcement on a story stacks; on a header it runs across; on a square it centres its weight. The Mark is rendered for each size rather than scaled, so the material keeps its character at any aspect.

Copy to sizes

Finish one design, then make copies at any other platform size in one step. Each copy is laid out again for its shape and stays yours to adjust.

  • Instagram post, square and story
  • X post and header
  • LinkedIn post and banner
  • YouTube thumbnail and banner
  • Pinterest pin, TikTok cover, Open Graph image, slides and print

Next

Making a Mark, and earning from it

Find a look that’s only yours.

Free to design with. Claim your Mark when you find the one.

Start designing, free

A living visual identity. One Mark, one holder, every format.

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