Terms of Service

These terms are the agreement between you and Gradiently (“Gradiently”, “we”, “us”) for using gradiently.design, the Studio, the Market, the Designer, our API and everything else we offer (the “service”). By creating an account or using the service you agree to them.

You must be at least 16 years old. If you use Gradiently for a company or a team, you confirm that you are allowed to accept these terms for it.

These policies are part of the agreement: the Privacy Policy, the Refund Policy, the Mark Protection Policy, the AI Policy, the Acceptable Use Policy, the Copyright Policy and the Cookie Policy.

You need an account to design. You can claim a Mark without signing in first: it goes to the account for the email you pay with, and we create that account if it doesn’t exist yet. Give us accurate details, keep your password to yourself and turn on two-step sign-in if you can. You are responsible for what happens under your account, so tell us straight away if you think someone else has got in.

An account is for one person. Teams share work through workspaces, not by sharing a sign-in. You can delete your account at any time from Settings.

A Mark is a recipe that renders inside Gradiently. Claiming a Mark makes you its owner, with the exclusive right to use it to make and publish designs for as long as your licence is active. It doesn’t give you ownership of the Gradiently software, the materials or the engine.

Only one person owns a Mark at a time. Licences last a year from the claim. While you have Pro, they extend on their own at no charge; without Pro, keeping a Mark costs $19 a year (€19 or £17 where you pay in euros or pounds), and a launch pack includes its Marks’ first year. Without Pro, keeping renews automatically each year on your saved card until you cancel it. If keeping goes unpaid there’s a 60-day grace period, then the Mark returns to the Market. Designs you exported while you held a Mark stay yours to use.

One person can hold up to 12 Marks unless a plan or pack says otherwise.

The launch catalogue contains 1,000 Marks. Their colours, material and code stay fixed. You can use them in designs and change the design’s text, images and layout.

When someone claims a Mark, ownership of it moves to them, together with any time left on its licence. A Mark you own stays yours until you release it, its licence lapses, someone claims it from you on the Market, or you give it to someone.

Don’t publish Marks that copy someone else’s work or trademarks. We refuse Marks that are too close to existing ones and may remove any Mark that infringes. The Mark Protection Policy explains how.

If you own a Mark, you can list it on the Market at a price you choose, from $10 to $100,000. Anyone can then claim it from you at that price. You can change the price or take it off the Market at any time until someone claims it.

When someone claims a Mark you listed, Gradiently keeps a 5% fee, and 5% goes to the Mark’s creator when someone else made it (on a Mark Gradiently made, that share goes to Gradiently). The rest is yours. It’s paid to you through Stripe Connect, so you need a Stripe payout account in good standing to list a Mark, and Stripe’s own terms, including the Stripe Connected Account Agreement, apply to that account. The new owner receives the Mark with its licence, at least a year of it, and a new certificate.

We may take a listing off the Market at any time, for example when the Mark breaks these terms, its licence ends, it’s released or given away, or Stripe can no longer pay you. We’ll tell you when we do.

You can give a Mark you own to another person on Gradiently by their username. Nothing is paid. To protect you, we email you a code to confirm it’s you, and the other person must accept within 7 days. Until they accept you can cancel, and the Mark stays yours.

Once they accept, the transfer is final: the Mark, its licence (the time left on yours, and at least 30 days) and a new certificate are theirs, and you can no longer export designs with it. We can’t undo a transfer you confirmed.

A certificate of authenticity, with its own serial number (GRC-XXXX-XXXX-XXXX), is issued in the holder’s name when someone claims a Mark, and a new one every time the Mark changes hands to someone else; the one before it is marked as replaced. A Mark nobody holds belongs to Gradiently and has no certificate. The holder receives each certificate by email as a PDF. Anyone can check one at gradiently.design/verify. A certificate proves who holds the Mark on Gradiently and records its history: who made it and each time it changed hands. Prices never appear on a certificate.

A certificate is a record kept by Gradiently. It isn’t a registered trademark, a copyright registration or a title to the Mark outside Gradiently, and it gives no rights beyond those in these terms.

You own the words, images, logos and fonts you put into Gradiently, and the designs you make. You’re responsible for having the rights to what you upload.

You give us permission to store, copy, render and display your content only as far as we need to run the service for you: saving your work, making exports, showing what you choose to publish, and keeping backups. We don’t sell it, we don’t use it for advertising, and we don’t use it to train AI models.

What you publish (your profile, the Marks you publish, templates you share) is shown to other people on Gradiently and may appear in previews when a link is shared. Private designs and uploads are never public.

If you send us ideas or feedback, we may use them without owing you anything.

The Designer and Match a picture use AI models from a provider we work with. What you type and the design you’re working on are sent to that provider to make a reply. AI can be wrong and can produce results similar to what it makes for other people, so check what it makes before you rely on it.

AI features run on credits. The AI Policy explains how AI handles your content, and the Refund Policy covers credits.

Prices are shown in your currency before you pay and already include VAT or sales tax where it applies, worked out from your billing address. Payments are handled by Stripe; we never see or store full card numbers. Every payment comes with an invoice you can download from Settings › Billing, and businesses can add a VAT number at checkout.

Pro and monthly refills renew automatically at the price shown when you started them until you cancel, which you can do at any time in Settings › Billing. They then stay on until the end of the period you paid for. A founding price stays yours for as long as your Pro stays active.

Top-up credits last 12 months from the day you add them, and monthly refill credits last 2 monthly cycles. Credits that run out of time expire. A launch pack includes the Marks you choose at checkout, claims to use on further Marks whenever you like (they don’t expire), and a year of Pro at the founding price, which then renews at that price unless you cancel.

A claimed Mark is final and is not refundable, because it becomes yours alone the moment you claim it. AI credits you bought and haven’t used can be refunded in proportion to what is left. The Refund Policy has the details, and nothing in it takes away rights the law gives you.

When you ask for a Mark or credits to be delivered straight away, you agree that your legal right to withdraw from the contract ends once they are delivered. We ask you to confirm this at checkout.

If a payment is refunded or reversed by your bank, what it paid for can end: a Mark claimed from another owner may go back to them, and unused credits from it are removed. We tell you exactly what a refund changes before we send it.

Use Gradiently lawfully and fairly. Don’t upload what you have no right to, don’t imitate other people’s Marks or brands, don’t harass anyone, and don’t try to break, overload or scrape the service. The Acceptable Use Policy lists the rules in full.

If you use our API or connect an AI assistant over MCP, keep your keys secret and stay within the limits shown in the developer pages. You’re responsible for what is done with your keys.

Gradiently, its software, engine, materials, the Library of Marks we made, our name and our logo belong to us. These terms give you the right to use the service, not ownership of it. Don’t copy, resell or reverse engineer it, except where the law says you may.

We work to keep Gradiently available and your work safe, but we can’t promise it will never be interrupted. We may change, add or remove features. If we remove something you paid for, we’ll give reasonable notice and a fair remedy.

You can stop using Gradiently and delete your account at any time. When you do, the Marks you hold return to the Market and your designs and uploads are deleted, as the Privacy Policy describes.

We may limit, suspend or close an account that breaks these terms, puts other people or the service at risk, or that the law requires us to act on. Unless the matter is urgent or the law stops us, we tell you what we did and why, and you can appeal within 6 months through support. A person reviews every appeal.

If you are a consumer, you keep every right your local law gives you, including the legal guarantee that digital content and services match what was agreed. Nothing in these terms limits those rights, or our liability for fraud, for death or personal injury caused by our negligence, or for anything else the law doesn’t let us limit.

Beyond that, the service is provided as it is. We don’t promise it will fit a particular purpose or that a Mark is protected outside Gradiently. We aren’t liable for indirect losses such as lost profit, lost data you could have exported, or lost business. Our total liability to you for any claim is limited to the larger of what you paid us in the 12 months before the claim and $100.

If you use Gradiently for a business and someone makes a claim against us because of content you uploaded or because you broke these terms, you agree to cover our reasonable costs.

Talk to us first: most problems are settled by writing to hello@gradiently.design or through support.

If you are a consumer, the mandatory consumer laws of the country where you live apply to you, and you may bring a claim in the courts there.

If part of these terms turns out to be unenforceable, the rest still applies. If we don’t enforce something once, we can still enforce it later.

We may update these terms as Gradiently changes. When a change matters, we email you before it takes effect, with a summary of what changed. If you keep using Gradiently after that date, you accept the new terms; if you don’t agree, you can delete your account.