Denne guide findes ikke på dit sprog endnu, så her er den på engelsk.
Kort fortalt
- Instagram stories are designed at 1080×1920 pixels, with the top and bottom kept clear for the app's own controls.
- Stories that ask people to do something, such as answer a question, vote or guess, give them a reason to keep watching.
- Countdowns and sneak peeks turn a single announcement into a small sequence people follow.
- Behind the scenes, before and after, and process stories show the work itself, which is often more interesting than a finished post.
- Using one background family and a few fixed layouts makes stories recognisable even when they're made quickly.
På denne side
The best Instagram story ideas give people something to do or something they couldn't see anywhere else: a question to answer, a vote, a countdown, a look behind the scenes, a quick tip. Below are twelve that work for brands, shops and creators, grouped by what they're for, with the design basics that make each one read on a full screen.
Design basics for every Instagram story
Every story is 1080×1920, a 9:16 portrait that fills the phone. The app places your name and progress bar across the top and the reply bar across the bottom, so a common working rule is to keep text and stickers out of roughly the top and bottom 250 pixels. Instagram story size covers the safe zones in detail.
Full story 1080×1920
1080 × 1920
Safe middle 1080×1420
1080 × 1420
- One idea per story. People tap through quickly; a second idea belongs on the next frame.
- Large type. On a 1080-pixel-wide story, keep body text around 40 pixels or larger.
- Room for stickers. If you'll add a poll or question sticker, leave a calm space for it in the design.
- A consistent background, so people know it's you from the first frame.
Story ideas that start a conversation
1. Ask a question
Use the question sticker with a specific prompt: What should we make next? works better than Ask me anything. Design a frame with the question as the headline and space below for the sticker, then share the best answers in the following stories.
A question story: the prompt large in the upper middle, with a calm space below for the question sticker.
2. This or that
Two options, split top and bottom or left and right, with a poll sticker between them. Colours, products, covers, names: anything with a genuine choice. It's quick to answer and tells you something real.
A this-or-that story: the choice as the headline, the two options clearly separated, the poll sticker placed between them.
3. Opinion poll
A one-line statement and a two-answer poll. Keep it light and relevant to what you make, and follow up with the result and what you'll do about it.
4. Quiz
The quiz sticker lets people guess and see instantly whether they were right. It suits facts about your craft, your ingredients or your field. The reveal in the next story is a reason to keep tapping.
Story ideas that build anticipation
5. Countdown
Add the countdown sticker to a launch or event, and people can ask to be reminded. Post the same layout each day with the number changing, so the sequence becomes recognisable.
6. Sneak peek
Show a corner of the new thing, a crop of the packaging or a colour. Say when the full reveal is. It works because it's genuinely partial: don't show everything in the teaser.
7. Launch day
The full reveal, with one clear action and a link sticker if people can buy, book or read. Keep the look the same as the countdown so people connect the two. Announcement post design covers the hierarchy.
Idea 5: a countdown, repeated daily with only the number changing.
Idea 7: launch day, in the same look as the countdown.
Story ideas that show your work
8. Behind the scenes
The workshop, the packing table, the draft on the screen. Unpolished is fine here; a short line of text on a consistent band or corner keeps it branded without dressing it up.
9. Before and after
Two frames: the starting point, then the result. Use the same crop and angle for both so the change is obvious. It suits repairs, redesigns, recipes and rooms.
10. Process in three frames
Start, middle, finish, each with a one-line caption. Three frames is enough to tell the story of how something is made without losing people.
Story ideas that teach
11. One tip
A single useful tip, numbered as part of a series. People screenshot good tips, so make the frame worth keeping: the tip large, a short explanation, your name small.
12. Weekly recap or checklist
Three to five points from the week, or a short checklist people can save. Add it to a highlight so new visitors find it later.
Idea 11: one tip, numbered, worth a screenshot.
Idea 12: a recap list, easy to save to a highlight.
Keeping stories consistent without extra work
Stories are made fast, often on the day, which is exactly why they drift off-brand. Decide a few things once and every quick story still looks like you.
Avoid
- A different font and colour every day
- Text under the reply bar or progress bar
- Five stickers competing on one frame
- Highlight covers that don't match the profile
Do
- One background family and one or two typefaces
- Words and stickers in the safe middle
- One sticker, one action per frame
- Highlight covers in the same family as your posts
A little motion goes a long way in stories: a background that drifts slowly behind still words feels alive without distracting. Animated posts vs static explains when motion helps. In Gradiently, any design can be exported as a 5 to 30 second seamless loop, and the same look carries over from your grid to your stories.
Spørgsmål, folk stiller
What size is an Instagram story?
1080×1920 pixels, a 9:16 portrait. Keep text and stickers out of roughly the top and bottom 250 pixels, where the app's controls sit.
What should I post on Instagram stories for a business?
Questions and polls to start conversations, countdowns and sneak peeks before launches, behind the scenes and before and after to show your work, and tips people can save.
How do I keep my Instagram stories on brand?
Choose one background family, one or two typefaces and a few fixed layouts, and reuse them. Keep highlight covers in the same family.
How many stories should I post in a row?
As many as the idea needs, with one idea per frame. Short sequences of three to five frames are easy to follow.
Skrevet af Gradiently
Holdet bag Gradiently, et designværktøj bygget om Marks: levende gradienter, der får alt, du designer, til at ligne dig.
Se vores profil
