Resize design for all platforms: one design, every size

To resize design for all platforms in one step in Gradiently, open Resize, select every size you need and choose Copy and resize. You get one new design per size, each laid out again for its own shape, sitting beside the original, which stays untouched. Resizing to many sizes at once is part of Pro; picking one new size is free on any plan. The rest of this page is the routine, the sizes to pick and the checks to do afterwards.

Before you resize: finish one design properly

Resizing multiplies whatever you give it, mistakes included. Get one design right in the format that matters most to you, usually the Instagram post at 1080×1350, then copy it out. Three things to settle first:

• The words are final. Changing a headline after making ten copies means changing it ten times.
• The hierarchy is clear. One headline, one supporting line, one call to action. Extra lines are what break in short, wide formats.
• The logo is placed with margin. It needs space around it in every shape, not just this one.

Why stretching fails, and how each shape wants its own layout, is covered in one look at every size. This page is the practical routine.

How to resize a design for every platform, step by step

1. 1

   Open Resize

   In the Studio, choose Resize. The panel shows the design's current size at the top.

2. 2

   Find your sizes

   Search by platform or size, such as Instagram story, A4 or 1080 × 1920, or browse the categories. Sizes you use often can be starred into Favourites, and recent ones gather on their own.

3. 3

   Select several

   Tick every size the campaign needs. Each appears in the selected list with its pixel dimensions.

4. 4

   Check the selection

   Look down the list before you commit. Dropping a size you will never post is quicker than deleting a design later.

5. 5

   Choose Copy and resize

   Gradiently makes one new design per size, beside the original. The original stays exactly as it was.

6. 6

   Polish each copy

   Open each one and make the small edits only that format needs. Changes to one copy never touch the others.

Which sizes to pick for a full campaign

You rarely need everything. Pick the set that matches where your audience actually is. A sensible starting set for a launch or an event looks like this.

What happens to the background and the words

In most tools the background is an image, so resizing crops or stretches it. A Mark is a recipe drawn fresh at each size, so the story gets a composition made for a tall frame and the email header gets one made for a wide frame. The words move into the arrangement that suits the shape, and the Mark makes room for them wherever they land, while Auto ink picks light or dark type again for each line.

Custom sizes and print

If a size isn't on the list, type it. Custom sizes run from 200 to 8,000 pixels on each side, and you can lock the shape while you change one dimension. For print you can type paper sizes such as 210 × 297 mm; print presets such as the A4 poster, A5 flyer and postcard are set at 300 dpi. When you export print copies on Pro, choose print PDF for bleed and crop marks, explained in print bleed and margins.

A checklist for every resized set

Each platform puts its own buttons and labels over your design. Social media safe zones shows where, and Instagram Story size has the story numbers in detail.

Letting the Designer make the sizes

If you'd rather describe than click, the Designer can make other sizes for you as part of a request, such as "make this as a story and a LinkedIn post too". It lays them out in your Mark the same way. And if you need many versions of one design with different words rather than different sizes, that is a job for bulk create from a spreadsheet.