Sell a Mark: list it on the Market at your price

To sell a Mark you own, open it, choose List it, set a price within the range shown and confirm. From that moment any brand can claim it at your price until you take it off the Market. When someone does, Stripe pays what you earn into your bank account, Gradiently keeps a fee, and the new owner receives a certificate of authenticity in their name. Before your first listing, you set up payouts with Stripe once; it takes a few minutes.

Listing is the paid counterpart of a free transfer. A transfer goes to one named person; a listing is open to anyone who finds the Mark and wants it. There are no auctions: the price you set is the price.

Who can be paid

Gradiently pays owners through Stripe. Stripe keeps your bank and identity details, and Gradiently never sees them. Payouts are available in these regions:

How to list a Mark, step by step

1. 1

   Set up payouts with Stripe

   The first time you choose List it, Gradiently asks you to tell Stripe where to pay you: your details and a bank account. Stripe checks them, and we email you when payouts are ready. You can also start from Settings › Balance.

2. 2

   Open the Mark and choose List it

   It sits among the Mark's tools, next to Transfer and Certificate.

3. 3

   Choose your price

   Type a price inside the range the form shows. Below it, you'll see Gradiently's fee and the line that matters most: You earn.

4. 4

   List it

   The Mark appears on the Market as listed by its owner, with your price. Your name stays on it as holder until someone claims it.

5. 5

   Change or remove it whenever you like

   Change the price updates the listing at once. Take off the Market ends it, and the Mark is simply yours again.

If listing isn't open for your account yet, the dialog says so plainly and Gradiently emails you when it is.

How to choose a price

There is no formula, and we won't pretend there is. But you can price from evidence rather than hope. The Market itself shows you what you need.

• See what else is listed. Filter the Market by Listed by owners and sort by Lowest price or Highest price to see the current range for Marks like yours.
• Check the alternatives. Search your Mark's colour words, such as deep teal silk. If many open Marks look similar and can be claimed from Gradiently, a high price is hard to justify. If yours is unusual, it isn't.
• Look at its history. A Mark with a clear story on its certificate, such as one used by a known brand, has a record anyone thinking of claiming it can check.
• Think about who it suits. A warm, soft paper Mark suits cafés and studios; a dark chrome one suits tech launches. Price for the brand you can picture claiming it.
• Start where you'd be happy to sell. You can lower the price later in one step; raising it after interest is awkward.

How to read a Mark's look and mood is covered in finding a gradient by colour, which is also how brands will look for yours.

Show the Mark at its best

Every Mark page already dresses the Mark as a poster, story, slide and card. You can do more: designs you showcase on your profile show brands what the Mark looks like in real work, and a Mark on real words is far easier to want than a Mark on its own.

Showcasing designs is explained in your profile and showcase.

What happens when someone claims it

If you change the price while someone is part way through claiming, they are shown the new price and asked to check it before claiming again. Nobody pays a price they didn't see.

Listing compared with the other ways to let go

A listed Mark can't be transferred at the same time: take it off the Market first. And while a listing waits, keeping still applies as usual, free with Pro or yearly without, as keeping a Mark explains. Ownership on Gradiently is a registry record, not an NFT, so a sale is simply a change of holder in that record.