How to get your brand mentioned by ChatGPT and other assistants

To get your brand mentioned by ChatGPT, Perplexity, Claude or Google's AI answers, you need to be the obvious answer in the sources they read. That means a site that says plainly what you do, and other people saying the same thing about you: reviews, comparison articles, directories, local listings and real conversations. Nobody can promise a mention, but you can make one far more likely, and measure whether it is working.

Start by asking the assistants

Before changing anything, find out where you stand. Write down the questions a customer would actually type, not your brand name, and ask several assistants. Use a fresh chat each time so earlier conversations don't colour the answer. Note who gets named, what is said about them and which sources are linked.

Make your own site easy to describe

Assistants that search the web often fetch your pages directly. If your homepage says "crafting moments that matter", an assistant has nothing to repeat. If it says "a neighbourhood bakery in Bristol making sourdough, pastries and celebration cakes", it does. Write one plain sentence about what you are and use it word for word on your site and every profile.

[Name] is a [what you are] for [who it is for] in [where],
known for [one or two specific things].

Harbour Bakery is a neighbourhood bakery for Bristol's
harbourside, known for long-fermented sourdough and
celebration cakes made to order.

The technical side matters too: AI crawlers must be allowed to read your pages, the answer to each page's question should come first, and facts should be in the text rather than in images. AI search optimization covers robots.txt, llms.txt and page structure in detail.

Be mentioned where assistants look

This is the part most brands skip. Assistants are more likely to repeat a claim when several independent sources agree on it. Your site saying you make the best cakes in Bristol is one voice. Three local guides, forty reviews and a thread where people recommend you is a pattern. The useful places differ by business, so start with the ones your customers already use.

1. 1

   Ask happy customers for reviews

   Make it easy: one link, one line asking what they liked. Specific reviews mention products and places, which is exactly what assistants pick up.

2. 2

   Get into comparisons honestly

   Write to authors of "best of" and comparison articles in your field with accurate facts and an offer to answer questions. Don't ask for a ranking.

3. 3

   Publish your own comparison pages

   A fair page explaining how you differ from well-known alternatives answers questions assistants are asked every day. Describe others accurately and without digs.

4. 4

   Join real conversations

   Answer questions in forums and communities where you have genuine expertise, and say who you are. Helpful answers get quoted; promotional ones get removed.

5. 5

   Keep every listing current

   Hours, address, products and descriptions should match everywhere. A stale directory entry can become the answer.

What doesn't work, and what can backfire

Because AI answers are new, there is a market for shortcuts. Most of them are old spam tactics with a new label. Some can get pages removed from search, and every one of them risks your reputation with the people who find out.

Make the click worth it

A mention only matters if the person who follows it likes what they find. When someone clicks through from an assistant to your profile or site, the first thing they meet is how you look. A feed that is recognisably yours, post after post, confirms the recommendation. Brand recognition and why every feed looks the same explain why that consistency builds trust, and consistent branding across platforms shows how to keep it.

A signature look also gives people something to describe. "The bakery with the deep teal posts" is the kind of detail that ends up in reviews and conversations. A Gradiently Mark is a living gradient and material background; once you claim one, it has exactly one owner, so the look you build your posts on is yours alone. For more on making a brand easy to recognise, read distinctive brand assets.