Long pins on Pinterest: 1000 x 2100 and when to use them

The long pin size Pinterest supports is 1000×2100 pixels, a tall 1:2.1 frame with 600 more pixels of height than a standard 1000×1500 pin. The catch is that Pinterest recommends 2:3, and pins taller than that may be trimmed in the feed until someone taps to open them. So design a long pin as a standard pin with a bonus underneath: put the headline and the hook in the top 1500 pixels, and use the extra height for the steps, list or detail that reward the tap.

Pinterest long pin dimensions

Export long pins as PNG when they are mostly text, flat colour and gradients, and as high quality JPEG when they are mostly photographs. Text heavy infographics suffer most from compression, so keep body text no smaller than you would on a standard pin. The other formats are covered in Pinterest pin size.

How Pinterest truncates long pins

Pinterest's own guidance says pins with a ratio taller than 2:3 may be cut off in people's feeds. In practice that means a viewer scrolling the grid may see only the upper part of your pin, roughly the shape of a standard one, and needs to tap to see the rest. Once the pin is open, the full height shows. Pinterest adjusts its feed often, so treat truncation as something to design around, not something to test once and forget.

1. 1

   Treat 0 to 1500 px as the pin

   The headline, the main image and the reason to save all sit here. If the pin were cut at 1500 pixels, it should still make complete sense.

2. 2

   Signal that there is more

   An eyebrow like "7 steps" or a list that visibly continues past the fold tells people the tap is worth it.

3. 3

   Use 1500 to 2100 px for detail

   The later steps, a summary, a small logo or your website. Content here is a bonus, never the hook.

4. 4

   Keep the logo out of the bottom only

   If your brand only appears at the foot, the cropped feed version is anonymous. Put a small mark or name near the top as well.

When to use a long pin

Use a long pin when the height carries content people want to keep in one image. A recipe with ingredients and method, a packing list, a skincare routine, a colour palette with its codes, a beginner's guide in six steps. These are pins people save to come back to, and having it all in one picture is the point.

If the extra 600 pixels would only hold more background, use the 1000×1500 size. A standard pin shows in full, and a pin that is tall for the sake of being tall loses its bottom third for nothing. The design side of a strong pin is in Pinterest pin design.

How to design an infographic pin

An infographic pin is read on a phone, a few centimetres wide, so the usual rules of infographic design tighten. Use one column. Number the steps. Keep each step to a short heading and one line. Use one accent colour for numbers or icons, and let the background stay calm so the text reads all the way down.

On a long gradient, contrast changes from top to bottom, so a line that reads at the top can fade at the foot. Gradiently's Marks handle this for you: the calmest, best contrasting region of the material moves behind the words, and auto ink picks light or dark type line by line. For the manual version, read text on a gradient background.

Alternatives to long pins

• A series of standard pins. Split a ten step guide into a few 1000×1500 pins, each complete, each linking to the same page.
• A carousel pin. Several images in one pin, swiped sideways, each shown in full.
• A video pin. Steps that animate one after another, at the same 2:3 or a vertical 9:16 frame.
• A standard pin plus the full guide on your site. The pin sells the idea; the page holds the detail.

Making both versions is quick when the design lives in one place. On Gradiently Pro you can resize a design to every size in one step and adjust each version, and bulk create can turn a spreadsheet of tips into a set of matching pins. For planning a steady flow of pins, see batch create social media content.