The short version
- A summer camp flyer must show what the camp is, the dates, the ages, the times, the place and how to sign up.
- Parents scan for ages and dates first, so those two facts should be the largest after the headline.
- An A5 flyer is 1748×2480 pixels at 300 dpi and an A4 poster is 2480×3508 pixels.
- A short link or QR code to the booking page turns interest into a sign up while the parent is still holding the flyer.
- Posts that announce dates, open bookings, show what a day looks like and count down the last places keep a camp full.
On this page
A summer camp flyer that fills places answers a parent's questions in the order they ask them: what is it, which weeks, what ages, what hours, where, and how do I book. Put the camp's name and promise at the top, the dates and ages next in large type, the practical details below, and a short link or QR code to the booking page at the bottom. Make it at A5 (1748×2480 pixels) for handing out, A4 (2480×3508 pixels) for noticeboards, and 1080×1350 for Instagram and Facebook.
What a summer camp flyer must say
Every flyer for a camp, holiday club or activity week needs the same six facts. Miss one and the parent has to message you, and many won't bother.
Example
Why it matters
Why it matters
Why it matters
Why it matters
Why it matters
Example
Why it matters
How to lay out a summer camp flyer
Think of the flyer as three bands. The top band sells the summer: the camp name and one line about what children will do. The middle band holds dates and ages, large enough to read from across a corridor. The bottom band carries hours, place, who runs it and how to book. Keep one font family in two or three weights, and let size do the ranking. Flyer design goes deeper on grids and margins.
An A5 summer camp flyer in three bands: the promise, then ages and weeks, then the practical details and how to book.
Bright colours suit a children's camp, but a flyer covered edge to edge in competing brights is tiring to read. Pick one warm, sunny background and keep the text area calm, so dates and ages sit on an even patch of colour with strong contrast.
More colour ideas for the season are in summer color palettes.
Summer camp flyer wording that works
Headlines that promise a feeling beat headlines that describe a service. "Summer camp 2027" tells a parent nothing they didn't know. These pair a promise with a plain supporting line.
- The best week of their summer. Multisport camp for ages 6 to 12.
- Messy hands, happy kids. Art and craft camp, weeks of 19 and 26 July.
- Splash, build, explore. Outdoor adventure days at Hill Farm.
- Code something brilliant. Coding camp for ages 9 to 14, laptops provided.
- On stage by Friday. Drama week ending in a show for families.
- Places are limited. Book by 30 May for your first choice of week.
If writing isn't your favourite part, the Designer in Gradiently can draft headline options from your camp details and lay them out on the flyer, then make the social sizes from the same design.
Summer camp flyer sizes for print and social
A5 flyer 1748×2480
1748 × 2480
A4 poster 2480×3508
2480 × 3508
US Letter 2550×3300
2550 × 3300
Instagram post 1080×1350
1080 × 1350
Story 1080×1920
1080 × 1920
Schools often allow flyers in book bags and on noticeboards, and both are worth asking for. For print files, A4 size in pixels explains resolution and bleed. Put the booking link in large type as well as a QR code: some parents photograph the flyer and type the address later.
Summer camp social media posts that fill the last places
A flyer starts the conversation; a run of posts finishes it. Plan them from the day dates go live to the last week before camp.
- 1
Dates announced
The flyer as a post, with a story pointing to the booking link.
- 2
Bookings open
A short, bold post on opening day. Early booking offers belong here if you run one.
- 3
A day at camp
A carousel of the schedule from drop off to pick up. Parents want to picture the day.
- 4
Meet the team
Faces and qualifications. This answers the trust question better than any headline.
- 5
Places left
Week by week availability, updated honestly. Only say a week is nearly full when it is.
A places left post: one honest number and one week.
The schedule post, so parents can picture the day.
Avoid
- Clip art suns and cartoon fonts on every line
- Ages buried in the small print
- "Call for details" instead of dates and times
- A long booking address with no QR code
- Five different brights fighting each other
Do
- One sunny background and one font family
- Ages and weeks as the second biggest line
- Every practical fact on the flyer
- A short link and a QR code together
- A calm area behind the text
If you run camps for a club or tutoring business, the same system works through the year: see kids business branding, sports club graphics and, when summer ends, back to school posts.
Questions people ask
What should be on a summer camp flyer?
What the camp is, the dates, the ages, the daily times, the place and how to book. Add who runs it, because parents look for that before trusting a camp.
What size should a summer camp flyer be?
A5 is the usual handout size at 1748×2480 pixels, and A4 at 2480×3508 pixels suits noticeboards. Both are at 300 dpi.
How do I get more sign ups for my summer camp?
Make dates, ages and the booking link impossible to miss, then post regularly: dates, bookings open, a day at camp, the team, and honest places left updates.
Should a summer camp flyer include a QR code?
Yes, next to a short typed link. The QR code catches parents with the flyer in hand, and the typed link catches those who photograph it for later.
Written by Gradiently
The team behind Gradiently, a design tool built around Marks: living gradients that make everything you design look like yours.
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