Food blogger graphics: recipe cards and Pinterest pins

The food blogger graphics that matter most are four: a Pinterest pin at 1000×1500 pixels that gets the recipe found, a printable recipe card that gets it cooked, a step by step carousel that gets it shared, and a blog header that makes the post look finished. Make each one from a template in one consistent look, keep your colour in the frames and type rather than over the food, and every new recipe takes minutes to dress rather than an evening.

The graphics every recipe needs

Recipe Pinterest pins that get clicked

Pinterest works like a search engine for recipes, so a pin has to do two things: look delicious at thumbnail size and say exactly what the recipe is. Use the words people type, "one pan lemon chicken", not a clever name. Put the title in a calm band of colour above or below the photo rather than over the busiest part of the plate. Pinterest pin size covers the formats and Pinterest pin design the layouts.

• Make several pins per recipe. Different photos and titles reach different searches over time.
• Put the blog name on every pin, small, in the same spot.
• Keep text large. Most people see pins in a narrow column on a phone.
• Use a vertical photo. A tall overhead shot fills a 2:3 pin far better than a cropped landscape.

If you publish a lot, keep recipe titles, photo files and key words in a spreadsheet. With Gradiently Pro, bulk create connects those columns to a pin template and makes a pin for every row, ready to review before you schedule them.

Recipe card design people can cook from

A recipe card is read with floury hands, at a glance, from a metre away. Clarity beats decoration every time. List ingredients in the order they are used, quantities first, and keep each step to one or two actions. Give both metric and cup measures if many readers are in the US.

ONE PAN LEMON CHICKEN
Serves 4 · Prep 10 min · Cook 35 min

INGREDIENTS
8      chicken thighs, skin on
2      lemons, sliced
600 g  new potatoes, halved (about 4 cups)
1 tbsp olive oil
4      garlic cloves, crushed

METHOD
1. Heat the oven to 200°C (400°F).
2. Toss potatoes with oil and salt in a roasting tin.
3. Add chicken, skin up, with lemon and garlic.
4. Roast for 35 minutes until golden.

Step by step recipe carousels

A carousel is the social version of the method: swipeable, saveable and easy to follow on a phone propped up by the hob. One step per slide, a photo of that stage, and a short line of instruction in the same place on every slide.

1. 1

   Cover: the finished dish

   The best photo, the recipe name and one reason to make it: "30 minutes, one pan".

2. 2

   Ingredients slide

   Everything laid out, with a short list beside it. People screenshot this one for the shop.

3. 3

   Method slides

   One stage per slide, numbered, with the instruction in under fifteen words.

4. 4

   Last slide: save and find

   "Full recipe on the blog, link in bio" in your usual frame.

One look for photos, pins and cards

Food photos already carry a lot of colour, and tinting them rarely makes a dish look better. Put your brand colour in the bands, borders and text cards around the food instead, and keep it in a warm, appetising range. Food colour palettes has more combinations.

For titles set over photos, readable text on photos shows how to keep them clear. In Gradiently, the brand kit holds your fonts and palette, a claimed Mark gives text slides and headers a background nobody else has, and with Pro one finished pin resizes into the carousel, story and blog banner in one step.