Use cases

Sellers choose the agent whose feed already looks like a good result. Here are the five posts that do the work, how to lay each one out, and how to keep every listing looking unmistakably yours.

Your brokerage has a brand. Sellers, though, hire a person. Here is how to build a personal look that sits comfortably next to the office logo and follows you from the yard sign to the feed.

A restaurant feed has one job: make someone nearby decide where to eat tonight. Twenty five post ideas that do exactly that, grouped by what they achieve, plus the sizes and the look that tie them together.

A menu is read in dim light, by someone hungry, in about the time it takes to pour the water. Here is how to lay one out so it reads easily, prints cleanly and matches everything else you publish.

A small café is a brand people hold in their hands every morning. Here is how to build one that works on a cup, a chalkboard and a phone screen, without a big agency budget.

Bakers start work before anyone else is awake, so there is no time to invent a post from nothing. Here is a week of ideas that come straight out of the oven, and a look that makes them unmistakably yours.

People don't hire a coach from a single post. They hire the one whose feed has quietly convinced them, week after week, that this person knows what they're doing and cares how they feel. Here is how to build that feed.

A gym's marketing lives in two places at once: on members' phones and on the walls they sweat beside. Here is how to design timetables, promos, challenges and posters that read at a glance in both.

Every yoga studio wants to look calm, which is why so many end up looking the same. Here is how to keep the calm and still be the studio people recognise from across a feed.

A salon's best advertising walks out of the door every day. Here is how to turn that work into posts that fill the appointment book, without the feed looking like a collage of other people's templates.

A barbershop is known by its street, its chairs and the people in them. Good branding carries that feeling onto the window, the price board and every post, so a passer-by recognises you before they read a word.

Clients choose a nail tech by scrolling. The photos sell the work; the posts between them should make booking feel obvious. Here is what to post, at what size, and how to keep it looking like one salon.

Clients follow an artist, not a shop. Your work is the brand; everything around it should be quiet, consistent and unmistakably yours, from the books open post to the flash sheet taped to the wall.

Your photographs are the product, the portfolio and the advert at once. The brand around them has one job: make them easier to recognise as yours, without ever pulling the eye away from the picture.

Couples look at dozens of planners in a weekend, and most of them wear the same blush, the same gold script and the same eucalyptus. Elegance does not require sameness. Here is how to look refined and still be remembered.

Fans meet you in a dozen places: a streaming thumbnail, a story, a poster on a venue door. When every one of them looks like the same moment in your music, the release feels bigger than any single post.

A club flyer gets a passing glance in someone's feed. In that glance they need to know who is playing, when and where. The rest is atmosphere, and atmosphere is where most flyers spend too much of their space.

A gig poster lives two lives: taped to a venue door where people walk past it, and squeezed into a phone screen where people scroll past it. One design can do both, if you plan for both from the start.

A podcast is hard to share because audio does not show up in a feed. The job of social media is to turn each episode into something people can see in a second and want to hear.

On YouTube your brand is mostly a 1280×720 rectangle seen at the size of a stamp. Get that system right and the banner, end screens and community posts follow from it.

Your channel page is open in a tab for hours while people watch. Make the banner, panels, offline screen and schedule posts look like one person made them, on purpose.

Most people meet you in the For You feed and judge you on your profile grid. Here is how to build covers, series and a media kit that make both feel like one creator.

An inbox is a list of names and subject lines until someone opens you. Then you have one header's worth of attention to prove this is the newsletter they signed up for.

Your cover is the strongest image you own, but a launch needs a dozen more images around it. Here is what to make before, during and long after publication day, all in a look that belongs to the book.