The short version
- Good Twitch streamer branding is one look repeated across the profile banner, panels, offline screen, overlays and the schedule posts you share elsewhere.
- The core Twitch sizes are a 1200×480 profile banner, a 1920×1080 offline screen and 640×320 panels.
- Panels work best as short labels on a consistent background, with the detail written in the text field underneath.
- An offline screen should say when you are next live and where to find you meanwhile, because it is what visitors see most often.
- A weekly schedule post in the same look, sized for stories, X and Discord, does more for returning viewers than a new design every week.
On this page
Twitch streamer branding comes down to five pieces that must agree with each other: a 1200×480 profile banner, 640×320 panels, a 1920×1080 offline screen, your on-stream overlays and the schedule posts you share on other platforms. Pick one background look, one or two fonts and a small palette, then make every piece from them. Viewers decide whether a channel feels serious in the few seconds they spend scrolling past the player, and a page where every graphic matches reads as a channel that will still be here next month.
Twitch branding sizes in one place
Size
Where it shows
Size
Where it shows
Where it shows
Size
Where it shows
Where it shows
Where it shows
Size
Where it shows
Profile banner 1200×480
1200 × 480
Offline screen 1920×1080
1920 × 1080
Panel 640×320
640 × 320
Story 1080×1920
1080 × 1920
Twitch displays panels 320 pixels wide, so designing them at 640×320 keeps the lettering sharp on high density screens. The banner is cropped differently on phones and desktops, so keep your name and anything important in the centre two thirds. Detailed specs live in Twitch panel size and Twitch offline screen.
Choose a look you can stream with for years
Most streamer packs are bought from the same handful of marketplaces, which is why so many channels share the same neon frames. Start instead with a ground colour that suits your content: deep and dark for horror and late night strategy games, warm and bright for cosy farming streams, clean and cool for speedruns. Then add two colours that sit near each other and one accent you use only for the live indicator and calls to action.
Keep the palette when your game changes. Viewers follow you, not the title you are playing, and a look that survives a switch from one game to the next is what makes a clip recognisable before anyone reads the name. Creator branding covers the wider idea of a personal look that outlasts trends.
Twitch panels people actually read
Panels are the most neglected part of most channels. They sit under the player, people scroll to them when they are deciding whether to follow, and too often they are a dozen different styles stacked on top of each other. Treat them as a set of labels, not posters.
- 1
Choose six or fewer
About, Schedule, Rules, Setup, Discord and Support cover most channels. More than that and nobody reaches the bottom.
- 2
One word per panel
The image is a heading. Put the detail in the text field under it, which stays searchable and easy to update.
- 3
Same background, same position
Every panel uses the same background and sets its word in the same place, so the column reads as one system.
- 4
Link the panel image
Twitch lets each panel image link somewhere. Point Discord at your invite and Support at your tip page.
A panel is a label. One word, large, on the channel's background.
The next panel matches it exactly, so the column reads as one set.
Twitch offline screen design
Your offline screen is the image most visitors meet, because most of the time you are not live. It has one job: tell people when to come back. A good one carries your name, the next stream day and time with its timezone, and one place to follow you meanwhile.
One clear return time, the timezone, and somewhere to go meanwhile.
Avoid
- A logo alone with no return time
- Every social handle you have ever made
- Small text in the bottom corner, hidden by player controls
- A different style from your panels and banner
Do
- The next stream day, time and timezone, large
- One place to follow you between streams
- Words in the middle of the frame
- The same background and font as the rest of the channel
Schedule posts and going live graphics
Most new viewers find you somewhere other than Twitch. A weekly schedule post on stories and X, and a short going live post each time, are the graphics that actually bring people back. Make them a fixed layout you only edit, never a fresh design every Monday.
The weekly schedule as a story. Days in the middle band, clear of the app's buttons.
The going live post for X and Bluesky, in the same look.
- Schedule post: once a week, story size and a 1600×900 version for X and Bluesky.
- Going live: the same layout every time, with only the stream title changed.
- Discord banner: 960×540, refreshed when you change your schedule or run an event.
- VOD thumbnails: 1280×720 with two or three large words, as in YouTube thumbnail design.
This is where Gradiently earns its place for streamers. On Pro you design the schedule once, then resize it to every one of these formats in one step, and the background makes room for your words at each size so the day and time stay readable on a busy gradient. You can also export the going live post as an MP4 with the background moving behind still type.
Overlays that match the rest of the channel
Starting soon, be right back and ending screens should be the offline screen's siblings: the same background, the same font, a different line of words. Keep webcam frames and alert boxes thin and in your palette so the game stays the star. Stream overlay backgrounds goes through each scene, and gaming channel art covers YouTube and Discord if you stream on several platforms.
Questions people ask
What size is a Twitch profile banner?
1200×480 pixels. Keep your name and key words in the centre, because the edges are cropped on some screens.
What size should Twitch panels be?
Design them at 640×320 pixels. Twitch shows panels 320 pixels wide, so the larger file stays sharp on high density screens.
What should a Twitch offline screen say?
Your name, when you are next live with the timezone, and one place to follow you meanwhile. Keep the words in the middle so player controls do not cover them.
How do I make my Twitch channel look professional?
Use one background, one or two fonts and a small palette across the banner, panels, offline screen, overlays and schedule posts. Consistency reads as professional faster than any single impressive graphic.
Do I need to change my branding when I change games?
No. Keep your look and change only the words and screenshots. Viewers follow the streamer, and a stable look helps them recognise your clips anywhere.
Written by Gradiently
The team behind Gradiently, a design tool built around Marks: living gradients that make everything you design look like yours.
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