The short version
- A premium real estate flyer gives most of the page to one excellent photo and keeps the details short and well ordered.
- A US Letter flyer at 300 dpi is 2550×3300 pixels and an A4 flyer is 2480×3508 pixels.
- Buyers usually look for price, bedrooms, bathrooms, size and address first, so those belong in one clear row.
- A QR code on a listing flyer should link to the full listing and be printed large enough to scan from arm's length.
- Social posts for the same listing should use the flyer's colours, type and wording so the property is recognisable everywhere.
On this page
A real estate flyer looks premium when it does less: one large, excellent photo, the address as the headline, a single row of key facts, three or four lines about what makes the home special, and your contact details with a QR code to the full listing. Print it on US Letter (2550×3300 pixels at 300 dpi) or A4 (2480×3508 pixels), with bleed, on good paper. Then use the same look for the listing's social posts so buyers recognise it wherever they see it.
Real estate flyer layout: the anatomy of a listing sheet
Many listing flyers go wrong by trying to show every room. Buyers at an open house already have the property around them; at home they have the online listing. The flyer's job is to remind them which home this was and why it stood out. Give it a clear order from top to bottom.
Share of page
What goes there
What goes there
Share of page
What goes there
Share of page
What goes there
Share of page
What goes there
Share of page
What goes there
US Letter at 2550×3300: the headline, address and fact row, with room above for the hero photo.
The A4 open house version, same look, the time and date leading.
How to design a listing flyer step by step
- 1
Choose one hero photo
The image that sold you on the listing, shot in good light. Don't split the top of the page into a collage.
- 2
Write the address as the headline
It's what buyers search later. "Just listed" or "Open house" can sit above it as a small eyebrow.
- 3
Set the facts in one row
Price, beds, baths, size, separated by spaced dots. Same order on every flyer.
- 4
Write three highlights
Specific, not adjectives: "South facing garden with mature apple trees" beats "stunning outdoor space".
- 5
Add the footer band
Your photo, name, phone, email, logo and a QR code. Keep it identical across listings.
- 6
Leave a bleed
Extend backgrounds and photos 3 mm (0.125 in) past the trim edge. Bleed and margins explains why.
Looks cheap
- Twelve small photos in a grid
- "Stunning", "must see", "won't last"
- Four typefaces and clip art icons
- Price hidden in a paragraph
- Text running to the paper's edge
Looks premium
- One large hero, two or three supporting shots
- Specific details a buyer can picture
- One serif for headlines, one sans for details
- Facts in a clean row near the top
- Generous margins and a consistent footer
Real estate flyer sizes for print
US Letter is the standard in North America, A4 almost everywhere else. A5 works for handouts and letterbox drops, and postcards are a good "just sold" mailer for the neighbourhood. All sizes below are at 300 dpi, the resolution printers expect. Letter size in pixels and A4 size in pixels have the conversions.
US Letter
2550 × 3300
A4
2480 × 3508
A5 handout
1748 × 2480
Postcard
1800 × 1200
Export a print PDF with bleed and crop marks, not a PNG, when the flyer goes to a printer; PDF for print covers settings. For a few copies on an office printer, a high resolution PDF without bleed is fine, but keep text well inside the margins because office printers can't print to the edge.
QR codes on real estate flyers
A QR code turns a flyer into a doorway to the full listing: every photo, the floor plan, a video tour, a booking link. A few rules keep it working.
- Link to the listing page, not your home page. A buyer scanning wants this property.
- Print it large enough: around 2 cm (0.8 in) across is a commonly used minimum; bigger is safer.
- Keep a quiet border of plain background around the code so phones can find its edges.
- Dark code on a light ground: inverted or low contrast codes fail on some phones.
- Label it: "Scan for photos and floor plan" tells people why to bother.
- Test it on two phones from arm's length before printing the batch.
Matching social posts for the same listing
The flyer and the posts should look like one campaign: the same colours, type and wording. A buyer who saw the Instagram post and then picks up the flyer at the open house should recognise the property instantly. Real estate social media posts has a full posting plan, and realtor branding covers the look that ties all your listings together.
The Instagram post at 1080×1350, carrying the flyer's headline and facts.
The story the day before, same look, the time in large type.
This is where Gradiently saves an agent real time. Design the listing once on a Mark, a living gradient background you can claim as your own. With Pro you can resize it to US Letter, A4, the Instagram post and the story in one step and export a print PDF with bleed and crop marks. If you list often, Pro's bulk create fills one flyer per row from a spreadsheet of addresses, prices and photos, which you review before creating.
Questions people ask
What size should a real estate flyer be?
US Letter (2550×3300 pixels at 300 dpi) in North America and A4 (2480×3508 pixels) elsewhere. Add 3 mm of bleed on each side for professional printing.
What should be on a listing flyer?
One strong photo, the address, a row with price, bedrooms, bathrooms and size, three or four specific highlights, and your contact details with a QR code to the full listing.
How big should a QR code be on a flyer?
Around 2 cm (0.8 in) across is a commonly used minimum, with a plain border around it. Test it from arm's length on two phones before printing.
Should a real estate flyer match social media posts?
Yes. Using the same colours, type and wording on the flyer and posts helps buyers recognise the property and your brand wherever they see it.
Written by Gradiently
The team behind Gradiently, a design tool built around Marks: living gradients that make everything you design look like yours.
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