The short version
- The recommended LinkedIn post image size is 1200×1200 pixels for a square image and 1080×1350 pixels for a 4:5 portrait image.
- Images that appear under shared links come from the linked page and should be 1200×627 pixels.
- Portrait images take more of the mobile feed than square ones, which suits announcements, charts with a headline and quote cards.
- Multi page document posts are uploaded as a PDF, and pages made at 1080×1350 or 1200×1200 keep the same shape as image posts.
- Most LinkedIn reading happens on phones, so words on a post image should be large, short and kept away from the edges.
On this page
The best LinkedIn post image size is 1080×1350 pixels for a portrait image or 1200×1200 pixels for a square one. Portrait takes more of the mobile feed, so it is usually the stronger choice for designed posts; square is the easy option when the same image is going to other networks. When you share a link instead, LinkedIn builds a card from the linked page, and that page's image should be 1200×627 pixels.
LinkedIn post image sizes
Size (px)
Ratio
Use it for
Size (px)
Ratio
Use it for
Size (px)
Ratio
Use it for
Size (px)
Ratio
Use it for
Portrait 1080×1350
1080 × 1350
Square 1200×1200
1200 × 1200
Link image 1200×627
1200 × 627
Banners are covered separately: LinkedIn banner size for personal profiles and LinkedIn company page banner size for Pages.
Square or portrait LinkedIn images
On a phone, LinkedIn's feed is a single column, and a 4:5 image fills most of the screen while a square fills less. That extra height gives a headline room to be set large, which matters because most posts are read in passing. Square is still a sensible choice when one image is going to Facebook, Instagram and LinkedIn at once, and when the subject is a logo, a headshot or a product on a plain ground.
Portrait: the number is the headline, with room for a warm supporting line.
Square: a hiring post that will also go to Instagram and Facebook unchanged.
The number in the year in review example stands in for your own result, which is exactly what belongs on a LinkedIn image: something specific and true about your work. More layouts that suit the platform are in LinkedIn post design.
LinkedIn link image size: 1200×627
When you paste a web address into a post, LinkedIn fetches the page and builds a card from its title and Open Graph image. You don't upload this image; it lives on the page. Make it 1200×627, which is practically the same shape as the 1200×630 used by most other platforms, so one file serves them all. Keep the headline in the central area, since apps crop link cards slightly differently. Open Graph image size explains how to set it and test it.
Document posts and carousels on LinkedIn
LinkedIn lets you upload a PDF as a document post, which people swipe through page by page, much like an Instagram carousel. It is the format for guides, checklists, short case studies and slide style summaries. Every page should be the same size, and using a feed size keeps it consistent with your other posts.
- 1
Choose the page size
1080×1350 portrait gives the most room for words on a phone. 1200×1200 square is a little more compact.
- 2
Make the first page a cover
It is the only page shown before anyone swipes, so give it a clear title of a few words, such as "Five pricing mistakes we made".
- 3
One idea per page
A short heading and two or three lines. If a page needs a paragraph, it needs to be two pages.
- 4
Keep the same layout throughout
Heading in the same place, same background, same type. Consistency makes swiping feel effortless.
- 5
End with a page that says what to do
Follow, read the full article, get in touch. Then export every page into one PDF and upload it as a document.
The structure is the same as a good tips carousel elsewhere; tips carousel and Instagram carousel design go further into pacing and cover pages.
Design rules for LinkedIn post images
Avoid
- Small type that only reads on a laptop
- Text running to the edges of the image
- Generic stock photos of handshakes
- A different visual style on every post
- Cramming the whole post's text onto the image
Do
- A headline that reads at phone size
- Words in the central area with real margins
- Your own numbers, people, work and places
- One background and type style you reuse
- One line on the image, the rest in the post
Export graphics as PNG at exactly the recommended size; LinkedIn recompresses uploads, and smooth gradients and fine type show it first. If you post for a company and for yourself, keep the two visually related but distinct, which LinkedIn personal branding discusses.
Gradiently has every LinkedIn size built in, and with Pro you can resize one design to all of them in one step and export a multi page design as a PDF ready for a document post. Your Mark keeps every image recognisably yours, and Auto ink picks light or dark type for each line so the headline reads on the whole background.
Questions people ask
What is the best image size for a LinkedIn post?
1080×1350 pixels for a 4:5 portrait image or 1200×1200 pixels for a square one. Portrait takes more of the mobile feed.
What size is a LinkedIn link preview image?
1200×627 pixels, set as the linked page's Open Graph image. LinkedIn fetches it from the page when the link is shared.
What size should LinkedIn carousel or document pages be?
Use a feed size for every page, 1080×1350 or 1200×1200, then export them together as one PDF and upload it as a document post.
Why does my LinkedIn image look blurry?
It was probably rescaled or heavily compressed. Upload at exactly the recommended size and use PNG for graphics with text or gradients.
Written by Gradiently
The team behind Gradiently, a design tool built around Marks: living gradients that make everything you design look like yours.
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