Typografia ja teksti

Typografia ja teksti

Text on gradient background: how to make it read every time

5 min lukuaika

A gradient changes under every letter, so a colour that reads at one end can vanish at the other. Here is the method that keeps words readable across the whole blend.

Typografia ja teksti

Font pairing: simple rules that work

5 min lukuaika

Two typefaces that look good alone can fight when they share a page. A few rules, and a handful of proven pairs, take the guesswork out of it.

Typografia ja teksti

Typography basics: size, weight, spacing and rhythm

5 min lukuaika

Most of what makes type look professional is not the font. It's six decisions about size, weight and space, and each one has a sensible default.

Typografia ja teksti

Serif vs sans serif: how to choose the right typeface

5 min lukuaika

The old rule said serifs for print and sans serifs for screens. Screens changed, the rule didn't. Here is what actually matters when you choose.

Typografia ja teksti

Best fonts for social media: faces that read on a phone

5 min lukuaika

Your post is designed on a big screen and read on a small one, often in bright light, in a second. These are the typefaces and sizes that survive that trip.

Typografia ja teksti

Visual hierarchy: getting people to read in the right order

5 min lukuaika

Every design is read in some order. If you don't choose it, the loudest element does. Here is how to decide what comes first, second and third, and make it happen.

Typografia ja teksti

Line height and line length for readable text

7 min lukuaika

Most text that feels tiring to read has the right font and the wrong spacing. Two settings fix most of it: how tall each line is and how long it runs.

Typografia ja teksti

Letter spacing: when to open up type and when to tighten it

6 min lukuaika

A few hundredths of an em decide whether a label looks considered or cramped. Here is where to add space between letters, where to take it away, and where to leave it alone.

Typografia ja teksti

Variable fonts, explained for designers

6 min lukuaika

One file, every weight in between, and type that adjusts itself to the size you set it at. Variable fonts change what a type system can do, if you know which axes to reach for.

Typografia ja teksti

Display fonts: how to design with big type

6 min lukuaika

Big type can carry a whole design on its own. It can also shout, crowd and date badly. The difference is mostly in the choice of face, the size and what you pair it with.

Typografia ja teksti

Brändifontit: näin valitset kestävät kirjasimet

4 min lukuaika

Brändifonttia käytetään kaikessa julisteesta salasanan palautussähköpostiin. Sen valinta on vähemmän hetken mausta ja enemmän siitä, hoitaako se kaikki tehtävät vuosien ajan.

Typografia ja teksti

Text over image: seven ways to keep words readable

5 min lukuaika

A photo that looks great on its own can swallow any headline you put on it. These seven techniques keep the words readable without hiding the picture behind a box.

Typografia ja teksti

Text effects that don’t look dated: outline, extrude, echo

5 min lukuaika

Most text effects look dated because they are applied to everything, at full strength, with no reason. Used on one word, in the right weight and colour, they are some of the most expressive tools in type.

Typografia ja teksti

Putting type on busy backgrounds without a box

6 min lukuaika

The usual fixes are a dark panel, a drop shadow or a blur. Each one works, and each one announces itself. There is a quieter way to make words read.