Gradiently Free vs Pro vs owning a Mark: what each gives you

Gradiently Free vs Pro comes down to how you work: Free lets you design with any unclaimed Mark, keep up to 3 designs and export PNG or JPG at 720p with a small watermark. Pro, a monthly or yearly plan, removes the watermark, exports up to 4K in every format and adds the production tools: unlimited designs, every template, resize to all sizes, bulk create, video, version history, brand kit and teams. Owning a Mark is a third thing, separate from either plan. Claiming one makes it yours, and you need to own a design's Mark to export it at all.

This page lays out each layer without prices, which change and live on the site, so you can work out which combination you actually need.

Two questions, not one

Most tools sell a single subscription. Gradiently splits the decision in two, because a background you own and a set of tools you rent are genuinely different things.

What Gradiently Free includes

Free is not a timed trial; it lasts as long as you like. You can open any Mark nobody has claimed and design with it in the Studio, with text, photos, shapes, icons, layers, pages and the common platform sizes. You keep up to 3 designs at a time and get a one-time allowance of AI credits for the Designer, which is enough to see how it writes and lays things out.

Exports on Free are PNG or JPG at 720p with a small watermark, and, as on every plan, the design's Mark must be one you own. That makes Free the natural place to shortlist Marks, test them on your real words and decide before you claim anything. How Gradiently works shows that flow end to end.

What owning a Mark gives you

Claiming is a one-time payment per Mark. It makes you the only owner: your name goes on the Mark's public record, you receive a numbered certificate of authenticity, and only you can export designs made with it. No other brand can claim it while you hold it.

• The right to export designs made with that Mark, at your plan's quality.
• A certificate with a number like GRC-7K2M-9QXA-4TPW that anyone can check.
• The first year of keeping included.
• The option to pass it on: give it to anyone on Gradiently for free, or list it on the Market at a price you set.

After the first year, keeping a Mark is free with Pro, or a yearly fee per Mark without it. If a year goes unpaid there is a grace period, then the Mark returns to the Market; designs you already exported stay yours. See how to claim a Mark and keeping a Mark.

What Gradiently Pro adds

A few of these are worth a closer look. Copying a design to every size turns one post into a full set for each platform. Bulk create turns a spreadsheet of names, dates or prices into pages. Version history lets you go back to any earlier version, and team workspaces add owner, admin, editor and viewer roles.

Which combination you need

AI credits on each plan

The Designer uses AI credits. Free includes a one-time allowance; Pro adds credits every month. If you connect Gradiently to ChatGPT, Claude or another assistant that supports remote MCP servers, the designs your assistant creates there do not spend Gradiently credits. AI credits explained has the detail.